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Video & Gallery: Hand-Collating Begins for 2010-11 National Treasures Basketball

July 22, 2011

It doesn’t happen often, but there are times when I see something so utterly spectacular that it renders me virtually speechless; literally without the words to adequately describe the abundant beauty before me.

It happened on my wedding day almost 16 years ago. It happened again Thursday.

To be sure, nothing that I’ve ever encountered in my 34 years as a collector could’ve prepared me for the tongue-tying, Technicolor wizardry of witnessing every prime memorabilia card in 2010-11 National Treasures Basketball stacked majestically on two sprawling tables inside the Panini America printing facility, ready for the hand-collation process that will send to the gems to their final destination.

I only hope that the following images and behind-the-scenes video detailing the hand-collation process can compensate for my wordless wonderment. A word of caution: You may want to grab a seat now. The scenes that follow are graphic in nature and may leave you feeling faint.

33 Comments leave one →
  1. July 22, 2011 9:10 am

    D: When #39 pops up on E-bay its going to cost me a small fortune :(

  2. July 22, 2011 9:28 am

    Unreal!!!!!! Thanks for the sneak peak!!!!

    Cheers
    Matt

  3. KYTHREE permalink
    July 22, 2011 9:47 am

    I’VE BEEN COLLECTING BASKETBALL SINCE THE BIRD/MAGIC ROOKIE YEAR AND TO SEE HOW FAR THE HOBBY HAS COME IS INCREDIBLE. BEING THOSE GUYS IN THE VIDEO WOULD BE MY DREAM JOB. KEEP UP THE GREAT WORK PANINI!!!

  4. Matt Gilman permalink
    July 22, 2011 9:48 am

    Very sweet!! thanks for sharing!!

  5. July 22, 2011 9:49 am

    Sick!

  6. July 22, 2011 11:04 am

    *gasp* *gasp* Face melting beauty right there. Seriously! Sublime swatches, criminally-beautiful cards. Another spectacular product for this fine 50th-anniversary!

  7. July 22, 2011 12:10 pm

    Looks to be even better than last year. My customers want me to order all I can get!

  8. July 22, 2011 12:12 pm

    Wow, some nice cards. I guess the better half is a “treasure” as well? :)

  9. phillip permalink
    July 22, 2011 12:34 pm

    they should really be wearing some type of gloves or something.

  10. July 22, 2011 1:38 pm

    This should be getting white glove treatment! Beautiful. What would the wife say comparing this to your wedding day though? ;)

  11. spotfoor permalink
    July 22, 2011 2:23 pm

    wow. love the olajuwon and that al horford is sick too! hey Tracey, i was just reading through a beckett from september ’95 and saw i little piece you wrote. thanks for being so cool!

  12. Greg M. permalink
    July 22, 2011 2:50 pm

    Awesome stuff Panini…just left a puddle of drool on my floor

  13. Walker permalink
    July 22, 2011 3:30 pm

    Wow, these are amazing! So glad you guys do the NBA cards!

  14. Greg Malloy permalink
    July 22, 2011 5:40 pm

    The lebron gold card has surfaced $7,500

  15. Brian permalink
    July 22, 2011 9:08 pm

    Keith left Beckett to collate?

  16. sportsmktgguy permalink
    July 22, 2011 10:34 pm

    Great stuff! I’m hearing rumors that we may be giving away a box of Treasures? Is that true??? People are going to go crazy!!! Don’t tell me yet…

  17. Jin Hong Min permalink
    July 22, 2011 11:05 pm

    Usually when you guys release pics of NT I just sift through the thumbnails and rightclick+tab any good looking cards for a bigger pic. For this series I ended up right clicking almost ALL of them. Tracy I have a question, what’s that material on that Horford card?

  18. Jin Hong Min permalink
    July 22, 2011 11:08 pm

    Also Tracy did you know one of the solid gold cards for Gold Standard has been pulled? It was caught live from Truth17′s case break, I’m sure you’ve heard of him from Youtube. It was the John Stockton one.

  19. Brad permalink
    July 23, 2011 1:41 am

    How does a person come about getting a job like that? That would be freaking sweet to have that job.

  20. July 23, 2011 2:20 am

    O_______O!! Jaw-dropping images!

  21. ThaFrog permalink
    July 23, 2011 6:50 am

    Is Melo gonna be on Knicks jersey ?

  22. July 24, 2011 2:14 am

    Hey Tracy, are you guys going to do that promotion again during last year’s Nationals Thursday and Friday just after it opens where If you get a National Treasures Box and you present it at the Panini Booth, you get a chance to draw for a NBA Rookie Draft item from that years Rookie Class. I remember being it very limited.

    • July 24, 2011 10:27 am

      Hey, Thomas. Those who break National Treasures will receive more wrapper redempotion packs — and more chances to win the autographed memorabilia we’ve randomly inserted — via redemption card — into the redemption packs.

Trackbacks

  1. Video & Gallery: Hand-Collating Begins for 2010-11 National Treasures Basketball - Blowout Cards Forums
  2. Preview: 2010-11 Panini National Treasures Basketball « SportsCardBlog.net – Sports Card Blog – Your Source of Hobby News, Reviews, Previews, and Opinion

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