Panini America On Location: Packout Begins for 2011 Absolute Memorabilia Football
“Rocket.” It’s the term we use inside Panini America headquarters for a product that is poised for an explosive ascent on the secondary market and in customer appreciation. Friday morning at the Panini America printing facility, I had the opportunity to spend some quality time with such a rocket.
Indeed, 2011 Absolute Memorabilia Football is poised for takeoff.
As we speak, one of football’s most venerable and appreciated brands is in the final stages of the production process and will begin shipping to the collecting masses next week. Although I didn’t get to see everything today while our football product development team — Ben Ecklar, Carlos Torrez and Aik Tongtharadol — put Absolute through a rigorous quality control process, I saw enough.
See what I mean in the gallery below. And be sure to come back d to The Knight’s Lance on Monday for exclusive video coverage of the packout process that includes an on-the-line examination of many of Absolute’s more hit-intensive production loops.