Panini America Produces Special Tim Tebow Card for “Everything In Between” DVD
Less than two full seasons into his NFL career, Denver Broncos quarterback Tim Tebow already has appeared on more than 1,300 trading cards worth more than $52,000. Autographed cards. Rookie Cards. Sequentially numbered cards. Cards with pieces of his game-worn jersey. Cards with pieces of his shoes. Cards he shares with Sam Bradford. Cards he shares with John Elway. Florida Gators cards. Illustrated cards. Die-cut cards. Cards valued at 60 cents. Cards valued at $600. The checklist, quite literally, goes on . . . and on . . . and on . . .
But Tebow has never appeared on a trading card quite like the one that releases next week inside specially marked copies of his new documentary DVD “Everything In Between.”
Through a unique partnership with XV Enterprises, Panini America produced a special Tebow trading card to accompany the documentary DVD, the full-length version of the special that first aired on ESPN in January. The card includes a picture of Tebow from his pro day workout in March 2010 on the front and one of Tebow’s favorite Bible verses, Philippians 4:13, on the back.
“We really wanted to include a special collectors item that fans of all ages could enjoy,” said Robby Tebow, Tim’s older brother and the President of XV Enterprises. “This limited-edition trading card provided us with the ideal platform to tie it all together; that not only ‘Everything in Between,’ but everything that we strive to achieve, is possible because of what Philippians 4:13 says: ‘I can do all things through Christ who strengthens me.’”
Panini America officials worked closely with the elder Tebow and Angel Gonzalez of XV Enterprises to bring the special card to life. The next stop: Cherished collectibles for thousands of new collectors when “Everything In Between” releases in stores Tuesday.
“The heritage of Panini is deeply rooted in being true to the player,” said Jason Howarth, Panini America’s Vice President of Marketing. “When Robby approached us to discuss the possibility of incorporating a Panini America trading card into ‘Everything In Between,’ we knew the card had to be different and that it should personify what Tim stands for and what he’s all about. It is our goal to be true to every player we work with and this special card is about being authentic to Tim.”
As part of this special partnership, Tim Tebow signed a limited number of his “Everything In Between” cards exclusively for Panini America. Stay tuned to The Knight’s Lance in the coming days for details on how you can win one.