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Panini America On Location Video: Up Close with Wrapper-Redemption Madness

November 13, 2011

TORONTO, Ontario – We take you right into the Panini America booth on the 2011 Toronto Fall Expo show floor to witness firsthand the well-documented fabulousness of our wrapper-redemption program.

Watch as hardcore hockey collectors bust product after product — everything from 2011-12 Score to 2010-11 Dominion — in the name of pulling some downright crazy show-exclusive goodies.

Stay tuned to the end of the video to watch one lucky collector take ownership of his authentic Colorado Avalanche sweater signed by No. 2 overall pick Gabriel Landeskog.

Can’t make it to the Toronto Fall Expo this weekend? Still want wrapper-redemption packs? You’re in luck. Anyone buying select hockey products from now through Monday (while supplies last) at iCollectPanini.com will receive the same wrapper-redemption packs being awarded at the show. What are you waiting for?!

13 Comments leave one →
  1. November 13, 2011 2:10 pm

    I so wanted to bee there but im many miles from North America! Panini! Maybe you can ship boxes to Latvia in site icollectpanini.com? That will be realy awesome!
    I think i will save money and then go to EXPO after few years! Good job panini!
    Please continue to make so nice products and so amazing gifts!

  2. John permalink
    November 13, 2011 2:22 pm

    Sweet Landeskog :)

  3. November 13, 2011 2:27 pm

    I liked when he little girl was picking at the patch in the card, my son does the same thing.

  4. Timmy Yan permalink
    November 13, 2011 3:35 pm

    great moment, being able to share your hobby with your kid. I hope my kid enjoys card collecting.

  5. bonnev659 permalink
    November 13, 2011 4:51 pm

    pretty cool video

    thanks for posting this Tracey, maybe you go to spring expo

  6. Matt Gilman permalink
    November 13, 2011 6:08 pm

    Wow!! Awesome sweatshirt!!

  7. Matt Gilman permalink
    November 13, 2011 6:10 pm

    Silly computer. Sweater not sweatshirt. Awesome signed piece

  8. November 14, 2011 5:08 am

    Little girl does not give a rats about whose hat she is wearing she just likes the look of it , priceless :p Good to see her dad starting her early though! Love how she touches the swatches.

  9. Matt Gilman permalink
    November 14, 2011 5:58 am

    Silver wrappers=a day of fun

  10. November 14, 2011 9:06 am

    Totally hockey puck terrific awesome awesome great prizes and cards the adults are having fun the kids also really cool jersey give away man wish I was there.

  11. Jay L permalink
    November 14, 2011 8:53 pm

    are yall planning to come to the tri-star show in january in houston? I would love to open a redemption pack in person! Or do yall only go to the nationals every year?

    • November 14, 2011 8:58 pm

      No plans for the Tri-Star show at this point. We’ll be setting up at the NFL Experience in conjunction with the Super Bowl in Indianapolis and the NHL All-Star Game, though.

      • Jay L permalink
        November 15, 2011 11:21 pm

        Dont know if i will be able to make that but its sounds like a ton of fun, i remember going to the NBA and final four experience when it was in Houston. Some of the coolest weekends of my life, yall should do some kind of contest where you give away trips to Indianapolis. Put redemption cards for it in football products, that would be a cool chase card, kinda like trying to pull the gold card redemptions from contenders. Just an idea.

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