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Panini America Bringing Chicago Bears RB Matt Forte to Local Learning Express Store

January 13, 2012

Panini America, the world’s largest sports and entertainment collectibles company, is partnering with the Glen Ellyn, Ill.,  Learning Express Toys store for a special autograph signing with Chicago Bears superstar running back Matt Forte next Friday, January 20.

Tickets for the signing are limited to just 300 and are obtainable by purchasing $10 worth of Panini America merchandise from the Glen Ellyn Learning Express location. A portion of the proceeds will be donated to a local charity.

Lucky ticketholders will get to meet Forte and receive an official autographed photo from him.

The special event is the culmination of a 2011 partnership between Learning Express Toys and Panini America. Out of all Learning Express locations nationwide, the Glen Ellyn store was named the top-selling retailer of Panini America’s Official NFL Sticker & Album Collection and, as a result, won the Forte appearance. Panini America also worked with Learning Express on the Official NFL Sticker Competition, which awarded official NFL merchandise to the first 50 Learning Express shoppers nationwide to complete a Panini America NFL Sticker Album.

“The kids really liked to collect the stickers of all their favorite NFL players,” said Randy Horn, owner of the Glen Ellyn Learning Express Toys location. “Due to their low price point, parents frequently used the stickers as rewards for their kids when they met milestones or goals such as doing homework, getting good grades, or doing chores. We plan to recognize the boy who completed the sticker book by giving him the honor of being the first person to meet Mr. Forte.”

Added Jason Howarth, Panini America’s Vice President of Marketing: “Learning Express has been pivotal to the dramatic growth our official Sticker & Album Collections have enjoyed in just two short years in the United States. This special event is a small token of our appreciation for the support Learning Express has provided – and will continue to provide – for a Sticker & Album line that appeals to sports fans of all ages.”

Stay tuned to The Knight’s Lance for complete coverage of next week’s signing.

7 Comments leave one →
  1. Dan Campana permalink
    January 13, 2012 4:26 pm

    Very cool. Always good to see the card companies doing things on the community level.

  2. January 13, 2012 4:59 pm

    As with that Dan said great to see a company doing things both at a national/international level but also in communities as well!

  3. January 13, 2012 7:24 pm

    Nothing like working with the community and showing what commitment and perseverance can create with those kids. Any product that can do that is more than just a product.

  4. Matt Gilman permalink
    January 14, 2012 4:42 am

    Great to see everyone come together. What an awesome idea. Matt Forte is a great auto chase. He is one tough runner who has hidden speed and man he can run after the catch.

  5. Louis2142 permalink
    January 18, 2012 1:21 pm

    What a great promotion!

  6. deloreanfan81 permalink
    February 7, 2012 12:33 am

    Go Forte !! cool to see stuff like this from the pros

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