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Video & Gallery: Panini America Production Line Confidential with 2011-12 NBA Hoops

February 20, 2012

Last Friday we tipped the weekend off right with a smashing sneak peek at 2011-12 NBA Hoops Basketball and promised an expanded examination of the first NBA card set since last September’s release of 2010-11 Elite Black Box. Today we make good on that promise.

Above you’ll find a splendid and revealing video shot Friday at the Panini America printing facility that includes exclusive footage straight from the production line and from the quality control room, where Panini America NBA brand developers Keith Hower and Wes Elliott provide more insight on 2011-12 NBA Hoops. Below, you’ll find 34 additional images that we didn’t show you on Friday.

Enjoy this extended sneak peek and stay tuned to The Knight’s Lance for additional coverage.

(Oh, and thanks as always to the deft cinematic stylings of Tom “The Ripper” Key for his work on the video.)

15 Comments leave one →
  1. February 20, 2012 10:23 am

    I know Keith is relatively new to the company but can you at least get the poor guy a table and chair?

  2. February 20, 2012 10:41 am

    Thanks as always!

    What are the names of the base set parallels and what are they numbered out of??

  3. February 20, 2012 1:31 pm

    Keith your name sounds familiar were you a columnist for Beckett magazine. Hoops use to belong to Skybox. Then Fleer bought skybox. Did Donruss get Hoops after Fleer folded?

    Lin’s 1st official NBA autograph card in Knicks uniform along with a shot at Kobe autos should make this a great product to pursue. And you can’t beat the price point

  4. Smooth permalink
    February 20, 2012 2:50 pm

    I’m still dissapointed to hear that there will be no base rookie cards in the set. I mean really, out of 279 base cards you couldnt find room for the rookies? And dont give me that excuse of no time for a rookie photo shoot. You guys got Chris Paul in a Clippers uniform and Ricky Rubio in a T’Wolves uniform, and essentially every new free agent to sign with a new team in their respective new uniform.

  5. February 20, 2012 4:17 pm

    Looking good! Very very nice looking set! Loving the “Night to Remember” insert!

  6. February 21, 2012 3:23 am

    I can’t wait! I wish it’d come sooner haha!

  7. CHAD permalink
    February 21, 2012 11:20 pm

    WHAT IS “A CHASE CHAMPIONS CARD”?

    • February 22, 2012 6:43 am

      The chase Champions card refers to the Dallas Mavericks championship card that is seeded approximately two per case.

      • Chad permalink
        February 22, 2012 9:46 am

        Thanks you Tracy

  8. February 22, 2012 4:05 pm

    Are there coach cards in this set like the original Hoops had?

  9. Ryan F permalink
    February 25, 2012 10:35 am

    When is the release date and how much per box?

    • February 25, 2012 10:42 am

      The official release date is Wednesday. SRP is $2 per pack hobby and $1 per pack retail.

  10. February 27, 2012 3:44 pm

    What is the insertion Rate on Autos in Retail 36 count boxes and What will the Blaster Boxes have in them ? Thanks. Nice Set by the way.

  11. Jaughn permalink
    March 5, 2012 9:57 pm

    havent seen the boxes yet, much less the packs… but it could be so helpful if you could print out the odds of the inserts and parallels seeing that these are not numbered sets.

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