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How 5-Hour Energy Helped Panini America Survive Six Whirlwind Weeks on the Road

February 28, 2012

In what has to be one of the most rigorous travel schedules in the history of major sports marketing, the Panini America team just finished a six-week whirlwind tour that included meaningful activation at the 2012 NFLPA Collegiate Bowl in Los Angeles, the 2012 NHL All-Star Game in Ottawa, Super Bowl XLVI in Indianapolis and, just last weekend, the 2012 NBA All-Star Game in Orlando.

And through it all (the early morning flights, the late nights at the booth, the meetings, the fun), Panini America officials stayed awake, stayed alert and stayed on their toes with a little help from 5-Hour Energy.

But before we embarked on our six-week tour of North America, we sat down with 5-Hour Energy’s Jill Blair-Turner to get adequately prepared. Enjoy the interview. And know this: Before she left, we hit Blair-Turner up for enough 5-Hour Energy to get us through the next rush of trips, including the 2012 Industry Summit in Las Vegas, the 2012 NFL Draft in New York, the 2012 NFL PLAYERS Rookie Premiere in Los Angeles — and anything else that may come up between now and then.

9 Comments leave one →
  1. February 28, 2012 10:19 am

    As the father of two kids I think 5-hour energy needs to target parents of infants. 5-hour energy for new moms and dad would make a killing.

  2. The Grice Boys (formerly Barrie G) permalink
    February 28, 2012 10:46 am

    If you dude’s need a paramedic to travel with you for cardioversion purposes when your heart goes into A-Fib, let me know. ;)

  3. February 28, 2012 10:52 am

    But I’m sure that schedule was worth it for the experiences alone. I would kill to spend a year traveling and working at all these events.

  4. February 28, 2012 11:31 am

    I am a BIG fan of 5 hour energy, it powers me every Thursday night for my dart league and usually a few other times each week. I have had nothing but positive experiences with the product and recommend it frequently to others, especially my co-workers who have to take the graveyard shift. This is a great partnership, I hope to see more!

  5. February 28, 2012 11:32 am

    Shameless

    • Scott W. Prusha permalink*
      February 28, 2012 12:02 pm

      When it comes to lovin’ you…I’ll do anything you want me too…I’ll do anything you need…

  6. Matt Gilman permalink
    February 28, 2012 12:32 pm

    Awesome!

  7. wikipediablackout permalink
    February 28, 2012 12:38 pm

    Energy drinks and supplements should never replace a balanced diet, an exercise routine (yes you can work out while traveling), and 8 hours of sleep per night.

  8. Sport Card Collectors (Like us on Facebook) permalink
    February 29, 2012 2:22 pm

    Gotta keep up with all of the work somehow.

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