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‘Panini Unwrapped Live’ Premieres Tuesday on Panini America Ustream Channel

March 12, 2012

Panini America will launch its new Ustream channel in a big way Tuesday evening with a live broadcast starring the world premiere breaks of 2011-12 Panini Preferred Basketball and a few 2012 Industry Summit Black Boxes.

You’ll want to join Panini America’s Tracy Hackler and Scott Prusha for the special occasion tomorrow at 5 p.m. CST because every card pulled during tomorrow’s special episode will be given away to viewers watching the live show. We hope to see you there.

36 Comments leave one →
  1. March 12, 2012 5:55 pm

    WOW! Can’t wait!

  2. Dan Campana permalink
    March 12, 2012 6:08 pm

    Yet another awesome idea for reaching out and engaging collectors. The wife and kid will have to wait for dinner tomorrow night so I can tune in.

  3. March 12, 2012 6:10 pm

    Way to screw the west coasters stuck at work at 3pm…

    • March 13, 2012 7:27 am

      Don’t feel too bad it will be around 9am wednesday here in Tasmania :). So you are not alone at least its recorded.
      I suggest rating it “O” for “Oh dear..”
      :0D

  4. Tim Y permalink
    March 12, 2012 6:15 pm

    Awesome stuff. I’ll make sure to be there! And for the peeps on the east coast, it’s 6 PM EST!

    • Tim Y permalink
      March 12, 2012 6:20 pm

      PS Preferred boxes look huge!

  5. Nick Gauder permalink
    March 12, 2012 6:39 pm

    YES!!! I just hope im home from work in time to watch it live. I’ll make sure im done cutting hair by 5:50pm Est time! Cant wait to watch you guys,and i hope this will be the first time with many more to come. Keep up the great work Panini!!!!

  6. March 12, 2012 7:35 pm

    Damn will be at work, will checkout the recording when I get home though!

  7. Gagandeep permalink
    March 12, 2012 7:38 pm

    I can’t wait… hope i win

  8. Ethan permalink
    March 12, 2012 8:29 pm

    How will they be given away? as a package , or individually?

  9. March 12, 2012 9:19 pm

    I’m not going to be able to watch at 3PM PST. Is there any way I can still win?

    • March 12, 2012 10:34 pm

      We’ll look into alternative prizes but this will certainly be the first of many more to come.

  10. Samuel permalink
    March 12, 2012 9:41 pm

    Awesome. FYI.. BIG shout out to Panini and Tracy,,, I won one of the NBA Hoops boxes from the all star game contest… Box break got me a Marcus Camby auto private signing card. a Carl Landry auto card. a Jeremy Lin base card. Kudos to Panini…

  11. March 13, 2012 1:05 am

    Wish I didn’t have to work as I’m back on 2nd shift again! Have fun viewers…and the Panini duo as well!

  12. Matt Gilman permalink
    March 13, 2012 6:40 am

    Don’t think I will be on around that time. But thats an awesome way to engage with everyone! Once again clapping my hands Panini!

  13. Kingbudd permalink
    March 13, 2012 5:24 pm

    This sucks… chat didn’t work and I don’t use Twitter. So no cards for me!!! Really looked forward to this and no chat available during the unwrapping. Prefer the old format since technology failed on this one!!!

    • March 13, 2012 9:00 pm

      Admittedly, this first effort gave us a chance to work the kinks out. There will be more live breaks to come. Thanks for stopping by.

  14. Chris permalink
    March 13, 2012 5:26 pm

    Video was terrible. You asked which we preferred, I would say make your live breaks but post them as you used to for reveals and hopefully they stream a lot better then that video did. I highly recommend you talk to the guys that do box breaks all the time to find out how they do it and get some tips (CloutsnChara in Canada does box breaks every night and they are smooth and clear, I’m sure they would help Panini out if asked)

    • March 13, 2012 8:59 pm

      Appreciate the feedback, Chris. We definitely had some road bumps on this one but we will get better. We know the guys at CnC well and will definitely learn from them.

  15. maty3456 permalink
    March 13, 2012 6:25 pm

    Nice, BUT next year can you not put as many inserts so that they are more affordable?

  16. turnupyour_ac permalink
    March 13, 2012 7:20 pm

    the break was fantastic – thanks guys! and perfect time for me in perth, australia ;)

  17. Jim permalink
    March 13, 2012 11:29 pm

    Wow… was a disaster. I just hit the link to watch the video and was disappointed in not just the quaility of the video but much of the content of Preferred. I have a case on order that I should receive tomorrow and am almost sorry about that. If you think about this product, it’s roughly $200 per box (3 autos and 1 booklet) or about $50 per card. It’s a good thing Tracy pulled so many Epke Udoh.. that means there are less for us to pull. With the exception of the Durant and the Laker Legend booklet, I bet most of what’s left from the 4 boxes wouldn’t fetch more than $15 a card…and that’s being generous. Hope there’s a case hit of some sort.

  18. XstreamINsanity permalink
    March 14, 2012 10:06 am

    As far as the quality of video, my guess is that it was being done over wireless. Even if it was done over wire, if there are too many people at that place using the internet for other streaming (YouTube) then your bandwidth dies. But even still, wire is better for video. I saw some tweets saying you’ve switched to BlogTV and are going to try something today. Is it going to be another similar break or just a test to make sure everything works? I hope I got my name in early enough for a chance at that Defense Booklet.

  19. Alan permalink
    March 14, 2012 1:04 pm

    The early breaks of this stuff are brutal. Not much more to say.

    • Ryan F permalink
      March 17, 2012 1:16 am

      After watching several breaks of this product on Youtube. I am sadly disappointed and disgusted. No disrespect to Panini.

  20. March 17, 2012 12:11 pm

    Did the cards get rewarded yet? I don’t see anything indicating that the winners have been chosen.

    • March 17, 2012 12:14 pm

      Yes, sir. We tweeted all 16 winners and have confirmation addresses back for most of the winners.

  21. Andrew B permalink
    March 17, 2012 2:50 pm

    I called the LAKERS booklet…..right at the reaction pont too! My buddy watching with me was stunned! But because I dont use TWITTER….nada! Guess I need to spend $1 million annually on product to see some love.

    • March 17, 2012 3:14 pm

      Actually, you were one of the winners, Andrew! We included Twitter folks and Ustream chatters in the random drawing for prizes and you were one of the winners. I have the list at work so I don’t know exactly which card you won but I’ll be back in the office Thursday and will let you know.

  22. Kingbudd permalink
    March 17, 2012 8:02 pm

    Finally purchased my Panini Preferred pack. I did receive a good booklet (Legends #4). However, the Clyde Drexler jersey was the machine wash tag. No actual jersey just Machine wash cold, No chlorine bleach. For a 1/3 card you would think it was an actual jersey. Definitely not worth $200.

    • March 17, 2012 8:59 pm

      Gotta pic you can post?

      • Kingbudd permalink
        March 19, 2012 11:01 am

        Just downloaded the pictures off my phone; how can I upload them or send them to you?

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