Panini America’s Action-Packed Saturday at the 2012 NFLPA Rookie Premiere (Gallery)
LOS ANGELES — Simply, there’s no other day on the trading card calendar quite like Saturday at the NFLPA Rookie Premiere. It’s a star-studded dress rehearsal with the NFL’s top rookies donning their uniforms for the first time to take pictures, sign autographs and generate the exclusive content that will drive Panini America’s football card season well into next year.
But as you’re about to see, the 2012 edition may have been the most spectacular Premiere yet, what with 35 headliners from one of the most exciting top-to-bottom draft classes in recent memory . . . the new Nike uniforms . . . the instant gratification of social media . . . and a whole lot of fun.
Panini America essentially had five different stations set up — one dedicated to autograph and memorabilia acquisition, three dedicated to capturing photography and one, the Marketing station, dedicated to fun. It was at that station where we had the rookies create their one-of-a-kind masterpieces known as Sketch Cards, conducted video interviews with every last young superstar and gave them all complete control over the Panini America Twitter account for the day.
The massive gallery that follows details all of that activity, and provides a sneak peek at the 2012 Score Football Rookie Card design we used as a template to create the 35 Rookie Cards that will accompany our video news release of the day’s events that will be distributed later today.
But just because the 2012 NFLPA Rookie Premiere is officially over, that doesn’t mean the Panini America fun is. Check back with The Knight’s Lance tomorrow to find out how you can win one of 15 Personal Edition Rookie Inscriptions autographed cards.
Until then, enjoy this exhaustive look back at how Panini America spent Saturday at the 2012 NFLPA Rookie Premiere.