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Panini Unwrapped: 2012 Absolute Football (with Special Scavenger Hunt Contest)

December 12, 2012


When it comes to this edition of Panini Unwrapped starring the out-today 2012 Absolute Football, our intentions were good. We had planned to have this bad boy posted this morning, before the hobby-shop buzz began across the country. Alas, time simply got away from us . . . but we’re going to make things right.

So, after you watch Panini America’s Tracy Hackler and Chris Reed in the two-box blast that is this episode of Panini Unwrapped, stick around for another of The Knight’s Lance’s trademark scavenger hunts and your chance to win one of four boxes of 2012 Absolute Football.

Now, for the Scavenger Hunt portion of this post. You see that anguished image of Hackler in the main graphic of this post (he’s the weird-looking fella on the right)? Well, we’ve hidden that face into one of the images in last week’s Quality Control Gallery for 2012 Absolute Football. (And when I say we’ve hidden it, I mean we’ve really hidden it.)

You’ve got until 12 p.m. (CST) tomorrow to find that image and tell us which card it’s on as a comment to THIS post.

Good luck, happy hunting and enjoy the video.

277 Comments leave one →
  1. Ernest Hebert permalink
    December 13, 2012 4:42 pm

    Even with you pointing it out I still could not see it even with a magnifying glass …it was fun though and I appreciate all the opportunities that all the kind folk over at Panini America offer us for free ……..Thanks and Happy Holidays to all be safe and God Bless…….

  2. steve permalink
    December 13, 2012 5:28 pm

    This was clearly a joke.
    There is no way you can see a face in that picture even with it circled.

    I clearly see Tracy in the Whitney Mercilus on the bottom right of the card by Whitney’s thigh.
    Face, nose and goatee.


  3. Andrew permalink
    December 13, 2012 5:39 pm

    Awesome contest, I was starting to see your face in all of them Tracy LOL. I love the contests and for those that are complaining. Come on it’s all for fun, if you don’t like the contest don’t participate no reason to complain about it. They could not do anything and then people would complain about it. I love the way that Panini interacts with us the collectors and how they have multiple fun contests to give away products.

    • steve permalink
      December 14, 2012 2:10 am

      No one is saying they dont love Panini and I spend more in a year on Panini products then many spend in 5 years.
      Amazing customer service and products.
      Except for some reason they wont respond to my tweets or add me on twitter.
      Oh well.

      However, as far as this contest, people had reason to believe they could win.
      When they circle something and it still cant be seen by almost everyone then there is something wrong.

      Panini had a formula for these contests they shouldnt have strayed from.
      They even admitted it was too hard.

      • December 14, 2012 6:33 am

        What’s your Twitter handle? And if we’ve missed a Tweet, I apologize.

  4. Kyle Wong permalink
    December 13, 2012 6:03 pm

    Panini is still awesome! No other company has customer service ANYWHERE near as good as here! Kudos to Tracy and the team, Happy Holidays to them and all! I still can not see it, but what other company offers free contests weekly? (Though I have never won anything :( )

  5. Kyle Wongs. permalink
    December 13, 2012 6:56 pm


  6. Kyle Wong permalink
    December 13, 2012 6:58 pm

    Hi Panini, what do you think about making a contest with a prize for everyone that enters? Even if it’s just a pack of base card, it would be awesome!

  7. December 13, 2012 8:56 pm

    Hey Tracy! Thanks again for this awesome contest! I had a very awesome time doing this searching for probably the hardest scavenger hunt ever! Congrats to all the winners! Don’t worry about the people saying negative stuff about this contest, you guys were giving free stuff away by doing a very simple task and people shouldn’t even complain. I guess you can’t please everyone.

    Happy Birthday Mike Ashley! Congrats!

  8. fatcatt permalink
    December 13, 2012 8:59 pm

    No reason to make this so hard..look at the hrs people spent. And what’s the difference when somebody finds it easy or hard its going to get out. I spent 4 hrs. It has to be able to at least be seen clearly. My eyes are 43 years I’ve seen so much of those cards I don’t even want them anymore.

  9. Simeon permalink
    December 13, 2012 9:25 pm

    Dear Tracy. This contest was great. While I am bummed I could not find the photo, I hope you continue to make these hunts tough. I like the chances of winning when there are only 16 other entries rather than over 400. I have a 22″ monitor, downloaded all the photos so i could zoom into them, and I still couldn’t find your photo until I got the answer. Haters are just going to hate. I look forward to the next challenge. Although if I could make a suggestion: you can make the hunt tough, but how about a shorter gallery? Looking through over 90 photos hurt my eyes. LOL

    • December 13, 2012 10:01 pm

      Appreciate the feedback, Simeon.

    • Tushawny permalink
      December 14, 2012 6:10 am

      Brown nosers are just gonna brown nose

      • December 14, 2012 6:52 am

        Just one closing comment on this and I’ll move on: Sincerely appreciate everyone’s feedback. We didn’t anticipate creating such a heated debate with this contest, but it looks like we did. First and foremost, thanks to everyone who participated — sincerely. If you enjoyed it, fantastic. If you did not, sorry to hear that. This is one contest out the hundreds we run every year in an effort to give back to our customers and fans. Some are easy, some take no time at all and some (well, at least one) are extremely difficult.

        We’ll continue doing contests and continue rewarding our customers — and we’re happy to do that.

        Thanks again to everyone. Have a great weekend.

      • Tushawny permalink
        December 14, 2012 3:32 pm

        Now that your replying to my posts… Are you going to provide print runs for Father’s Day and Black Friday from this year?

      • December 14, 2012 3:36 pm

        I don’t think we released a print run list. If you have specific questions on ballpark quantities, I’ll see if my office mate, Scott Prusha, can shed some light on them.

      • Tushawny permalink
        December 14, 2012 4:29 pm

        You posted a link with all of the print runs for last years Black Friday. This year just after Father’s Day I asked if you would be posting print runs for the Father’s Day cards and your reply was that you should post it within a couple days. After not seeing it after a couple weeks or so had gone by I asked again but no reply. I also asked a specific question about a Father’s Day card in the post a picture of you with your favorite nba card contest.

      • December 14, 2012 4:52 pm

        Ignoring you was not the intention, man. I’ll check with Scott and see what information I can get.

  10. Brad Absher permalink
    December 13, 2012 11:07 pm

    Can you give a complete list of everyone that got the correct answer? If not, no big deal. Great contest by the way. It seems to me the majority of the ones that didn’t like it were the ones that couldn’t find your picture. I think they should all be this tough.

  11. December 14, 2012 2:42 am

    Totally agree with simeon, my only problem was that I was looking a for mini image of your face not a faded one. but im new to this, so I was a little lost on what i was looking for, and after you posted the circled image I think it could be found. simple instructions can help with this if needed, other than that keep’em tough its a lot better

  12. Aron Price permalink
    December 14, 2012 4:43 am

    My comment with the correct answer has been awaiting moderation since 0600 yesterday. Can you confirm please that it was included as one of those that got it correct?
    Thanks Again.

  13. December 14, 2012 7:22 am

    Man, to be honest, I thought more than 16 people (including me) would have found the image of Tracy. I admit, it took me about an hour or so to find Tracy after zooming in like crazy on all of the images, but find Tracy I did! :)

    Also, I’m amazed at some of the people complaining about how “hard” this was. I for one appreciate contests that make you spend a little time to figure out the answer to them. Contest that challenge people imo are more fulfilling when you find the hidden image, especially when you “#winning”.

    Also Tracy, I appreciate that you’re giving all of us that found your image a pack that didn’t win one of the 4 boxes. I didn’t expect to see that happen (because I thought more than 16 would find ya to be honest), and it was a very nice surprise to see when I logged on here to see who won. Shows that ya really appreciate your customers/fans to do that, as you didn’t have to.

    Also Tracy, I’m amazed you didn’t make a comment to my post here on the blog or on twitter about you in that image kinda bringing out your inner rapper in it. lol. – &

  14. steve permalink
    December 14, 2012 9:12 am


    My twitter is stevenmeld13


  15. Kyle permalink
    December 14, 2012 10:22 am

    Wow now that my eyes are burning I have finally found it. It’s in the Ronnell Lewis Spectrum auto.

  16. Kyle Wong permalink
    December 14, 2012 2:05 pm

    Hey guys, I followed Panini on twitter, mind following back? @Ky_Guy9 thanks!!!!

  17. John Matthews permalink
    December 15, 2012 3:43 am

    number 60 kevin kolb spectrum auto. Panini America 2012 Absolute Football QC (60)

    • John Matthews permalink
      December 15, 2012 3:47 am

      Wow just noticed the comment about it being there haha… my bad

  18. ugameck permalink
    December 15, 2012 11:02 am

    Don’t make it easier. This was FUN. I enjoyed it, and found it. It wasn’t impossible, it. Was just a tough contest for expensive prizes. Thanks for the contest! I just wish I were 6 minutes earlier with my answer! Darn you 1:06 time stamp!

  19. Lucky Jim permalink
    December 16, 2012 7:01 am

    Tracy I was wondering if in retail Absolute Football, Only some not all memorabilia inserts like Tools of the Trade and War Room Materials appear, but I have yet to see anyone pull a Rookie Premiere Materials or Rookie AFC/NFC materials card in retail. I was curious to know if the odds are longer or the higher quality Absolute cards are just in Hobby. Thanks again-

    • December 16, 2012 10:50 am

      Not sure of the exact retail makeup for Absolute but have sent your question to our NFL folks for clarification.

  20. Lucky Jim permalink
    December 17, 2012 4:11 pm

    Thanks I appreciate it:)

  21. December 22, 2012 6:56 pm

    Tracy, just curious, but have the prizes been sent out yet to the people that have sent you their info, or will they be sent out after Christmas?

    • December 22, 2012 8:04 pm

      Yes, sir. Everyone who got me their info by Wednesday went out. If it came after Wednesday, it will go out next week.

      • December 22, 2012 10:45 pm

        So, they went out Wednesday (since I sent my info in on Monday), Ok, good to know. Should show up on Monday for me then. :) Perfect way to get ready for Christmas then. :) hehe. Thanks again for the contest.

  22. December 27, 2012 5:18 pm

    Just got my prize today via FedEx. :) Thanks again for the contest, Tracy & Scott & Panini!!

    Here’s a picture of what I pulled:

    Have to admit, really love seeing the on-card autograph instead of a sticker. :D And that Blackmon card will go nicely with my Hot Rookie’s card of him that I pulled from my Toronto Expo packs. :D


  1. Panini Absolute Giveaway... - Blowout Cards Forums
  2. Panini Unwrapped: 2012 Absolute Football (with Special Scavenger Hunt Contest) - Blowout Cards Forums

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