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Gallery of Appreciation: The Many Faces of Panini America’s #PaniniWildCard Promo

January 7, 2013

Panini WildCard Main

Engage the most passionate fans, collectors and customers on the planet for two straight days during the opening weekend of the 2012 NFL Playoffs? Check. Reward those collectors with more than 30 boxes — 30! — of free Panini America NFL trading cards as prizes? Check. Create so much buzz that the hash tag #PaniniWildCard starts trending on Sunday afternoon? Check. Take the opportunity to launch a new Twitter account for iCollectPanini.com? Check.

By any measure, Panini America’s just-completed #PaniniWildCard weekend was a resounding success, both in terms of the meaningful interaction it created on Twitter with our customers but also in terms of the great deals it provided on iCollectPanini.com and Panini Authentic all weekend long.

But the highlight of the weekend for most of us here at Panini America was the simply fantastic, seemingly never-ending stream of Twitter images shared by our loyal fans and collectors showcasing them with their favorite Panini America cards. That’s how collectors became eligible to win one of 30 boxes of 2012 NFL trading cards from us. And that’s what promises to keep you busy for the next several minutes as you peruse our gallery of appreciation detailing more than 150 of our favorites.

Throughout the weekend, there were easily more than 300 images Tweeted using the #PaniniWildCard hash tag; but those that follow are the ones that included collectors with their cards — and made this Wild Card Weekend one we’ll never forget.

Also adding to the weekend madness: A joint promotion between Panini America and the NFL PLAYERS that awarded boxes of Panini America trading cards to 10 randomly selected @NFLPLAYERS Twitter followers. Earlier in the week, Panini America offered the boxes as prizes in an effort to help NFLPLAYERS reach 50,000 followers. Panini America fans responded en masse.

To everyone who participated from all of us here at Panini America: “Thank you.” You proved yet again why Panini America has the greatest fans and collectors on the planet.¬†Enjoy the gallery and stay tuned: Our next great contest is always just around the corner.

37 Comments leave one →
  1. January 7, 2013 4:55 pm

    This weekend was awesome. My twitter exploded! Congrats to everyone who won this past weekend. Panini is such a great company, and these photos are just a small reason why. Thanks as always!

  2. January 7, 2013 4:56 pm

    I see me …. glad to see all the others that entered . Nice to see people with their favorite cards .

  3. Travis Stevens permalink
    January 7, 2013 4:58 pm

    That was fun, and thanks for so many contests this weekend! I hope Jessie or I are lucky enough to win a box this upcoming weekend.

  4. Eric Cabreros permalink
    January 7, 2013 4:59 pm

    Nice to see collectors smiles! Priceless! That’s why we love Panini! Making blog for the collectors is a Plus!
    Great Job Tracy!
    The work done for it is much and much more appreciated by all collectors for sure!
    I see my son holding the box of Prizm which I always say is the product of the year!

  5. January 7, 2013 5:03 pm

    Woohoo!! I made the gallery!;-) lol

  6. geoffgoebel permalink
    January 7, 2013 5:10 pm

    Love the contest and the pictures. Great cards!

  7. brad f @mjb_cards104 permalink
    January 7, 2013 5:23 pm

    great pics and great cards! loved seeing all the things people collect throughout the weekend! alot of diff things people collect and now can pout some faces with names from twitter, this contest im sure will bring collectors closer together! appreciate all the hard work you guys put into doing something great for your collectors and the collecting community as a whole! heres to more great contests,products and fun with Panini in the days and years to come! excited just to have been a part of the contest, win or lose, i had a fun weekend and wouldnt have wanted to do anything different!
    i wasnt one of the 30+ box winners, but i feel like a winner cause so many of my followers won and i live vicariously through them, and say congrats to all winners this weekend!
    tracy,jason,chris and scott and all others involved.. thank you guys for all you do for us all the time and throughout this weekend! keep up the great work and the solid products pumping!!

  8. Sport Card Collectors permalink
    January 7, 2013 5:26 pm

    How could the Knights Lance tshirt with a favorite Denver bronco WR not make the puc cut??? ;) was a great time either way

    • January 7, 2013 5:32 pm

      All that was missing was your face!

      • January 7, 2013 5:55 pm

        But how could a cat make it, as well as a bag of Roasted Peanuts? :P Sorry, just had to say it. LOL!

        Too bad my picture didn’t make the cut above. Still, thanks again for the contest Tracy and the rest of Panini. ;)

      • January 7, 2013 6:20 pm

        There is a chance that I simply missed some, too. You guys and gals were so interactive that I might not have been able to keep up with everything. If I did miss you, it was completely unintentional.

      • January 7, 2013 6:31 pm

        My cat was (IMO) cuter than that other cat. She wasn’t willing to sign the waiver, though. She also wanted extra wood in the fire, better food and a taller cat climber in exchange for her likeness being used. Needless to say we broke off negotiations and I had to submit a picture of myself holding a card. HAHAHAHA!

      • Sport Card Collectors permalink
        January 7, 2013 6:03 pm

        Might have to repost it with a new card for when #paninidivisional comes about :)

      • Sport Card Collectors permalink
        January 8, 2013 4:55 am

        Also meant Pic not puc. Must have had hockey on my mind

  9. Jay permalink
    January 7, 2013 5:36 pm

    AWESOME contest. I even gained a few new followers when you guys retweeted my pic! Thanks for including my ugly mug in the above pictures! Looking forward to the next contest!!!

  10. January 7, 2013 5:38 pm

    Great contest! Ty soo much for the opportunity to be part of all these collectors. Much appreciated!

  11. January 7, 2013 5:44 pm

    Cool I made the Panini Wildcard wall of fame,
    But many people walked away with game,
    Maybe one day Panini will hear my story,
    And allow me to bask in all their glory!

    Thanks for the contest guys!

  12. duoconflywheels permalink
    January 7, 2013 5:44 pm

    What a great idea of a contest. Glad my ugly mug made the gallery as well. Greg Olsen needed to be represented! Thanks to everyone @ Panini for making collecting cards fun again!

  13. tim thompson permalink
    January 7, 2013 6:00 pm

    When are you posting winners of the two part contest ? Just seeing. Thanks.

    • January 7, 2013 6:19 pm

      Will get that done tomorrow. Sorry for the delay.

      • January 7, 2013 6:23 pm

        I chuckle when I read the questions about when the winners will be posted (I’ve done my share of that too over the last few months I must confess). Reminds me of my school students who ask to see their test grades the day after the test. But of course, this is sports cards we are talking about, not any old science test!!! Way cooler than that!!

      • tim thompson permalink
        January 8, 2013 9:25 am

        No hurry just seeing my five year old gets as excited as me.

  14. MikeD permalink
    January 7, 2013 6:10 pm

    What a fun time actually looking at all the pictures. My son who is new to the collecting was showing off his favorite Brock Osweiler card and was lucky enough to be chosen to receive a prize, this will be his to open and add to his personal collection which is growing everytime he gets his report card (he spends the money on cards). Thanks for the Great contest Panini and Tracy.

  15. January 7, 2013 6:16 pm

    Love seeing all the smiling happy collectors!

  16. Brady permalink
    January 7, 2013 6:46 pm

    I don’t get on twitter a lot & really only have an account for contests & offers you guys put out on there but seeing all those cards posted & what player’s gets people excited made me remember why I got back into it in the first place. I’m slowly introducing my 4yr old into it with the Triple Play cards and hope to convert him over to football eventually (he’s a huge Rangers/baseball fan). I really had a good time looking through everything over the weekend.

  17. Andrew permalink
    January 7, 2013 6:47 pm

    Thank you for doing something like this, it allows us collectors to see some amazing cards that people have collected over the year as well. Let’s bring on a new year and many new cards for everyone’s personal collection.

  18. Johnny yang permalink
    January 7, 2013 6:47 pm

    is that been who ever in the picture won a box

  19. David Panopoulos permalink
    January 7, 2013 8:26 pm

    That was so much fun! Sharing the passion of collecting with others all while showcasing Panini’s Beautiful Product! We also got to see what people collect all over canada and the US. I guess I got a little lucky.. i made two pics in the gallery

    • David Panopoulos permalink
      January 7, 2013 8:29 pm

      my bad 3 times! lol… must be all my beautiful cards!

  20. Jonathan Williams permalink
    January 7, 2013 10:10 pm

    Panini just gets it. From utilizing social networking to giving back to the supporters and outstanding customer service. Tracy, Scott, Chris and the entire crew genuinely care about the hobby, constantly going above and beyond. Thanks you guys for all that you do!

  21. mrnnyceguy168 permalink
    January 8, 2013 4:14 am

    Wooooooooo! Great pictures by everyone! Nice to see everyone and their favorite Panini cards!

  22. Ryan Q permalink
    January 8, 2013 8:21 am

    Whoo hoo!!! I made the website again!!!! I’m gonna be famous pretty soon LOL!!! Panini is awesome and I’m sure they will continue to be for many many years to come!!!

  23. Kollectornet permalink
    January 8, 2013 2:45 pm

    That was fun. I rarely use twitter and I am learning more and more how creative my devices are in conjuction with social media.

Trackbacks

  1. #PaniniWildCard Promotion Turns Creative During NFL Divisional Playoffs (Gallery) « The Official Panini America Blog
  2. Where It All Started: #PaniniWildCard Back to Kick Off NFL Wild Card Weekend | The Official Panini America Blog

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