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Market Analysis: 2012-13 Rookie Anthology Hockey Delivering Big for Collectors

June 19, 2013

Krug Silhouette

With tonight’s pivotal Game 4 of the 2013 NHL Stanley Cup Finals top of mind inside Panini America HQ and across North America, it seemed appropriate that Karvin Cheung’s early secondary market analysis on 2012-13 Rookie Anthology Hockey hit my email inbox earlier this afternoon. After scouring the first few weeks of eBay activity, Cheung, Panini America’s NHL Product Development Director, delivered some rather interesting observations.

Perhaps the most glaring: The fact that the strongest rookie from the 2012-13 class is Boston Bruins defenseman Torrey Krug, whose current secondary market value is roughly 50 percent higher than that of fellow rookies Chris Kreider, Sven Baertschi, Jaden Schwartz, Jakob Silfverburg and Jake Allen. Currently, Panini America is the only company with autographed Krug RCs on the market.

“The power of being on the Bruins combined with Krug having a strong playoff run is a huge reason behind his place at the top,” Cheung said.

Based on researching both completed and live auctions on eBay, Cheung also offered these additional observations:

  • The non-autographed Silhouettes have performed better than expected, with patch versions numbered out of 10 bringing just below $100 a piece, on average.
  • The majority of the Rookie Silhouettes have brought back strong values ranging from $40 to $80 apiece, on average.
  • All the King’s Men Jersey and Prime inserts are delivering strong values; obviously, there are many people collecting the set devoted to the Cup-winning Kings. Also of note are the strong values of players that typically do not have jersey cards. This speaks well for our upcoming Engravatures set in 2012-13 Prime Hockey.
  • The Titanium Rookies numbered to each player’s jersey number also are performing well in the marketplace.

Below is a gallery showcasing some of the strongest sellers so far in 2012-13 Rookie Anthology Hockey release. Stay tuned to The Knight’s Lance for additional coverage.

9 Comments leave one →
  1. June 19, 2013 4:19 pm

    Interesting….our customers aren’t looking for Krug. Most of the comments have been about the expensive cost of buying a base pack ! Last year as bad as the Pinnacle Ice Breakers were at least you got something and not a $10 or $12 base pack. We are even being told that because of the base packs per box the box cost will drop soon. I’ll give Rookie Anthology the nod for the excellent auto rookie cards but not on a box-by-box basis.

  2. June 19, 2013 4:19 pm

    Love this product! The patch w/ auto cards are outstanding!

  3. June 19, 2013 4:23 pm

    I love it! Great product

  4. June 19, 2013 4:55 pm

    Customer just busted a box and got 7 hits (including 2 jersey autos, an ice rink auto, and a game used stick) plus 4 inserts. It has been a good product here.

    https://www.facebook.com/jerrysrookieshop

  5. Todd Holt permalink
    June 19, 2013 5:13 pm

    Best product of the year IMO. Watch a Carter Camper Rookie Silhouette Ruby Holo get pulled last night in a case break (1/1). Tons of great hits per box. Better to buy box by box as opposed to pack by pack. Keep up the great work Panini!!!!!!!!!!

  6. June 19, 2013 8:30 pm

    Tracy,
    Do you know when a checklist for 2013-14 Score Hockey will be released? Also will you be previewing any of those cards soon? I can’t to finally get my hands on this rookie, bring on the Huberdeau!
    Thanks
    T

    • June 19, 2013 8:56 pm

      We’ll start previewing this jam-packed beauty and its historic Double Rookie Class in the next week or so. Stay tuned!

  7. Sport Card Collectors permalink
    June 20, 2013 5:20 am

    You can see why with these numbers…cards are stunning!

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