Panini America Swaps Aaron Hernandez for Tim Tebow in 2013 NFL Sticker Collection
As first reported by ESPN.com this morning and later by The Boston Herald, Panini America officials announced today that beginning with next month’s release of 2013 Rookies & Stars Football, the company has replaced Aaron Hernandez in its future 2013 NFL products with new New England Patriots quarterback Tim Tebow.
As it relates to the company’s Official 2013 NFL Sticker Collection, that replacement has created a multifaceted solutions approach that includes the following details:
- Panini America has printed more than 1 million special oversized Tebow stickers to replace Hernandez’s place on the New England Patriots team spread in the album.
- Tebow is officially now No. 40 on the 2013 NFL Sticker Collection checklist.
- Fans and collectors can download the replacement Tebow sticker for free at iCollectPanini.com, Panini America’s official online store.
- Fans and collectors are encouraged to swap their unwanted Hernandez stickers for the new Tebow stickers through a sticker exchange directly with Panini America by sending the sticker and a self-addressed stamped envelope (SASE) to: Panini America, Tim Tebow Sticker Swap, 5325 FAA Blvd., Suite 100, Irving, Texas 75061
- Special free sticker sheets with the new Tebow sticker included will be distributed throughout the coming season at various Panini America promotional appearances, including at the Pro Football Hall of Fame during Induction Weekend and at select NFL stadiums throughout the league.
- Panini America has created 300,000 sticker sheets for distribution in the Learning Express fall catalog.