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Panini America Premieres a New-Look HRX in 2013 Prizm Football (Watch It Now)

October 22, 2013

2013 Prizm Football HRX Main

Panini America’s pioneering HRX Video Trading Cards¬†generated international headlines when they debuted in 2010-11 Totally Certified Basketball more than two years ago. The mere concept of a trading card embedded with an HD-quality screen and up to 20 minutes of video footage was mind-blowing. Panini America’s execution of that concept, well, that was earth-shaking stuff, too.

But when collectors begin busting 2013 Prizm Football tomorrow, they’ll notice a new-look HRX card in every pack. That’s right, we’re bringing a rare experience that once was limited to those lucky enough to pull one of the scarce redemption cards from a pack to the masses.

The first installment of the new-generation HRX concept combines 24 top NFL rookies — including Geno Smith, EJ Manuel, Eddie Lacy and more — with exclusive video footage of each player captured at the 2013 NFLPA Rookie Premiere. The video content is activated when collectors scan the QRL code on the back of each HRX card. But that’s no ordinary QRL code. It requires a special app that is absolutely free and takes less than a minute to download.

After you’ve done that, come right back here because we’re going to give you a chance to watch some early HRX footage from Smith, a Week 7 Pepsi NEXT NFL Rookie of the Week candidate, Denard Robinson and Markus Wheaton.

This new HRX technology will allow players to update their video footage in real time. We’ll also use The Knight’s Lance HRX channel for exclusive episodes of Panini Unwrapped, player interviews and much more. So stay tuned for additional coverage of the next-generation of HRX.

But for now, enjoy your early screening . . .

6 Comments leave one →
  1. theburnsman permalink
    October 22, 2013 3:57 pm

    Sweet….I want some

  2. October 22, 2013 5:43 pm

    Great concept for these, it still grants a degree of exclusivity to those who purchase the cards but doesn’t make collectors wait for redemptions to come in. Outstanding concept! Thanks Tracy!

  3. Carlo D. permalink
    October 23, 2013 4:50 pm

    are we still getting the actual card like in the past with those BIG BLock cards??? I actually miss the ACTUAL block cards especially with the limited auto parallel version.

  4. Sport Card Collectors permalink
    October 24, 2013 5:04 am

    Very cool!

  5. Johnny permalink
    October 30, 2013 4:54 pm

    These are very cool indeed. Looks like you guys put some work into these as usual.
    Great look and very very cool concept..

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