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A Panini Peek World Premiere: 2010 National Treasures Football

November 20, 2010

With most Panini Peek segments, I try to deliver some flowery introductory prose to describe the product images you are about to see for the first time. But as we all know, National Treasures Football is a product that needs no introduction.

Besides, it’s tough to find the right words to describe a product that so often leaves you speechless.

Simply, National Treasures is the most anticipated football product of the season every season; a scintillating super-premium thrill ride that is as elegant and as extravagant and, as, well, exquisite as any product on the market.

But the 2010 edition — due out March 2, 2011 — looks to be a game-changing bar-raiser that manages to do the unthinkable by exceeding its own ridiculously high expectations.

Each $400 pack of 2010 National Treasures features eight cards, including six autograph or memorabilia cards (with at least three autographs guaranteed).

“National Treasures delivers the most value that you will get in a football product in 2010,” says Panini America Football Brand Manager Carlos Torrez. “We have a saying in the office when we see something that’s sweeter than we ever could have ever imagined. We say ‘It’s nectar.’ National Treasures absolutely is nectar.”

Nectar for any number of reasons, but especially . . .

  • The game’s most coveted Rookie Cards that feature on-card autographs and jumbo prime-piece patches
  • The Pen Pals insert that features multiple on-card autographs, including five Octographs that include eight autographs per card
  • The breathtaking game-worn NFL Shield and game-worn NFL Brand Logo combos
  • The ultra rare Souvenir Cuts memorabilia cards honoring national treasures in their own right such as Ernie Davis, Walter Payton, Jim Thorpe and Doak Walker
  • The Ring of Honors Signatures insert that includes players from all 44 Super Bowls

Indeed, there’s a word to describe 2010 National Treasure. It’s the same word you’ll use to describe the gems below: Wow!

20 Comments leave one →
  1. November 20, 2010 4:17 pm

    Nice. Are rookie patch autos going to be 1 per box?

  2. Steve McCartney permalink
    November 20, 2010 4:30 pm

    Tracy, just what have you gone and done now? You join Panini America and they begin creating some of the most impressive cards ever to grace the hobby. You should be ashamed of yourself! Beautiful cards friend!

  3. November 20, 2010 5:01 pm

    This looks pretty sweet! With the confirmation of this one, I know tons of people are breathing a sigh of relief. Totally love the approach Panini is taking with the quality of the releases this year. Rock on!

  4. juan oliavres permalink
    November 20, 2010 5:14 pm

    man those r sum nice cards !
    I really like the dez bryant , johnny U and namath !

  5. John Kenney permalink
    November 20, 2010 5:21 pm

    all I can say is ….. WOW !!! 🙂

  6. November 20, 2010 5:42 pm

    Another great looking product from a great company. My only concern is the number of redemptions that may or may come with this. I can only hope they will be few and far between. I’ll be totally okay if you have to even push this bad boy back numerous times just to make sure that your customers will be totally satisfied. I mean, if I can wait until March to get this item, I can wait a little bit longer to be guaranteed happiness. Thanks for all your hard work over there. I hope we get to see some behind the scenes video of its production.

    • November 20, 2010 8:13 pm

      Thanks for the kind words. All I can tell you is that the team is working diligently to ensure that redemptions are kept to an absolute minimum.

  7. Brad permalink
    November 20, 2010 6:29 pm

    If it’s coming out in March (and likely has been in planning for months), why aren’t all autos on-card?

    On a $400/box product, sticker autos in unacceptable. Even stuck-in-the-past Topps has on-card on Five Star.

    C’mon T-Hack, use your stroke and get this done.

    • November 20, 2010 6:43 pm

      Appreciate the feedback. I’ll make it a point in coming days/weeks to get a breakdown of on-card vs. sticker in National Treasures. Having said that, there will be a lot of on-card in this product.

  8. November 20, 2010 11:18 pm

    You got Deion Branch in the Ring of Honor set?

  9. Play at the Plate permalink
    November 22, 2010 1:24 am

    Wow, there are some nice looking cards in that bunch.


  1. 2010 National Treasures Preview - Blowout Cards Forums
  2. A Panini Peek World Premiere: 2010 National Treasures Football - Blowout Cards Forums
  3. Panini Peek: 2010 National Treasures Football Pen Pals Autographs « The Official Panini America Blog
  4. Panini America’s Updated Release Calendar « The Official Panini America Blog

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