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Panini America World Premiere Video: Collating the High-Dollar Hits

December 15, 2010

Last week on The Knight’s Lance, we premiered a special video featuring a rare look behind the scenes of the trading card production process, highlighting the slitting (cutting), overwrapping and shrink-wrapping procedures for 2010 Panini Gridiron Gear Football.

The response to that video was overwhelming and generated lots of buzz in the collecting community. It also generated a lot of questions, many of which revolved around how memorabilia and autograph cards are assembled and how they ultimately make their way into packs.

The following video should pointedly address the latter by showing you, in three segments, exactly how Panini America‘s bigger hits end up in packs.

  • Reviewing the Hits — Panini America Product Development Director Ben Ecklar — inside a secure cage, no less — inspects some key hits from 2010 Panini Gridiron Gear Football just before they’re inserted into their respective “loops.” 
  • Inspecting the Loops — Go along the production line to see how cards — base, parallel, insert, decoy, memorabilia, autograph — are first sorted into loops before being collated into packs.  
  • Collating the Packs — Once all loops are performing according to their precise, pre-programmed drop rates, they can start the process of feeding their packs.

 Enjoy the video. Oh, and know this: At this very minute, we’re working on another “how’d-they-do-that” segment sure to be the talk of the industry when it debuts in the coming weeks.

11 Comments leave one →
  1. Barrie G permalink
    December 15, 2010 6:06 pm

    That was just cool as heck to see. Thanks for taking the time to post that up!

  2. juan oliavres permalink
    December 15, 2010 6:57 pm

    cant wait to try and find the dez bryant jumbo auto , that must be a really cool job but i wonder if the staff ever gets like a x-mas gift from the company like one free box of cards or a inscert or sumthing ? thanks for showing us the inside look at how its done !

    • December 15, 2010 7:01 pm

      No free boxes on this end. But I’m not complaining. Getting to do this for a living is gift enough for me.

  3. December 16, 2010 12:07 am

    Great look at the operations!

  4. juan oliavres permalink
    December 16, 2010 3:17 am

    i would love to do that job ! going to work everyday with a big smile on my face cus i would be doing sumthing i love to collect .

  5. John Kenney permalink
    December 16, 2010 5:16 am

    love the “behind the scenes” view, really cool how things get put together there 🙂 and the “hits” OMG !!!

  6. Adrian Lim permalink
    December 17, 2010 12:58 am

    Hey Tracy,

    So when there are missing hits, I guess we should just take that upon manufacturing errors and processes because at the end of the day, a machine is a machine.

    What about extra hits?

    I know some certified boxes have 5 hits, i got one with 7 while the next box opened by a friend, only contained 2 hits. Also, just to ask, are redemptions also put in the randoming process? Just that some boxes have had 2 or 3 redemptions in each….


    • December 17, 2010 9:49 am

      Hey, Adrian. Most of the boxes with extra hits are programmed to have those hits. Of course, when a box is supposed to deliver four hits and only delivers two, that is an error and not intentional.


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