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Panini Peek: 2010-11 Luxury Suite Hockey

March 2, 2011

In early June, just as the 2011 Stanley Cup Playoffs are reaching their crescendo, Panini America will revolutionize high-end hockey collecting with the launch of 2010-11 Luxury Suite Hockey, a $50-for-three-cards thrill ride in which every card in the set is either a memorabilia card, an autograph card, an autographed memorabilia card or a Rookie Card.

By design, the truly unique concept — names like “Nothing But Hits” or “Every Card is a Hit” just didn’t seem right for a product with such a super-premium disposition — will cater to a more well-heeled hockey enthusiast.

“Clearly, Luxury Suite isn’t for every budget, but if the market has demonstrated anything of late, it’s an unquenchable thirst for high-end product,” says Al Muir, Panini America’s NHL Brand Manager. “Luxury Suite delivers on its name.  There’s no filler here — it’s all thriller.”

Each four-pack box of Luxury Suite will deliver 12 cards — including eight autograph or memorabilia cards (at least two autographs guaranteed) and four Group 4 Rookies numbered to 899. Every pack of the product will contain two autograph or memorabilia cards and at least one RC from a staggering rookie checklist that is 125 players deep; 50 of those RCs will be enhanced by autographs, memorabilia or both.

At the 15-box case level, Luxury Suite should yield two Super Short Print autographed memorabilia RCs numbered to 199 or less, three SP Autographed Rookies numbered to 299 or less and five Gold Parallels numbered to just 10 copies.   

“The super short print RCs will be the hot pull,” Muir notes. “Players like Taylor Hall and Jeff Skinner have already proven their value to collectors, so the chance to acquire an RC with both a patch and a hard autograph at this price point should be impossible to resist.  Generally, I think our commitment to on-card autographs across the board will be equally appealing.

“It’s an incredibly demanding process to make a product with this many hard autos come together, but when you have a brand like Luxury Suite, there’s really no other way to go.”

Other product highlights include:

  • Multiple tiers of every base card, each enhanced by a variety of memorabilia options including game-used swatches of jersey, prime jersey, patches, jersey numbers and sticks
  • Autographed cards of hockey’s greatest legends numbered to just 199
  • The existence of 1/1 Black Parallels

Stay tuned to The Knight’s Lance for additional updates and sneak peeks on 2010-11 Luxury Suite Hockey.

11 Comments leave one →
  1. Barrie G permalink
    March 2, 2011 10:00 am

    Cannot wait for this one. Incredible looking product and one of the best sets ever is now alive and well again.

    Diggin the JR auto in a Blackhawks sweater. Hope we see plenty more previews of this set from you guys, I bet there are going to be some awesome pieces in the product!

  2. Ryan permalink
    March 2, 2011 10:10 am

    Well, I guess I just added another $1500 to my bankroll at the National.

  3. Garrett K permalink
    March 2, 2011 10:31 am

    This looks like a great product. I love the different patches that are going to be available and the addition of the stick to the cards is sweet. This is a solid product. Good job Panini, you may have a mainstay true high end product.

  4. Garrett K permalink
    March 2, 2011 10:32 am

    Has Muir and the brand managers at Panini come up with an MSRP for a box of this? I would buy a few boxes of this if I had the money at the time.

  5. March 2, 2011 11:56 am

    Stuff looks absolutely fantastic. Can’t wait to see this come June!

  6. March 8, 2011 11:32 am

    I’m guessing the good rookie will be extremely hard to pull and how many stickers and redemptions will be in this high-end product?

  7. Jeff permalink
    October 26, 2011 4:08 pm

    Anything for Dominion???


  1. Panini Peek: 2010-11 Luxury Suite Hockey - Blowout Cards Forums
  2. Preview: 2010-11 Panini Luxury Suite Hockey « – Sports Card Blog – Your Source of Hobby News, Reviews, Previews, and Opinion
  3. The Panini America Quality Control Gallery: Images from 2010-11 Luxury Suite Hockey « The Official Panini America Blog

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