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Exclusive: NBA Star Blake Griffin Discusses Panini HRX, the First Video Trading Card

April 11, 2011

Panini America officials revealed earlier today California-based Recom Group as the exclusive technology partner for the pioneering Panini HRX, the industry’s first video trading card.

Now, exclusively on The Knight’s Lance, we’re going to reveal a little bit more.

Rather than have us talk about how many prototypes we went through to get to this very moment when exclusive content and highlights of your favorite athletes are featured on a trading card (by the way, our first evolution/prototype for Panini HRX looks very similar to something else I saw recently), we thought we’d share what Panini’s very own Highlight Reel, Blake Griffin, thinks of the revolutionary HRX.

“That’s awesome . . . it’s groundbreaking,” Griffin said as he watched his own Panini HRX video trading card for the first time last Thursday in the office of Panini America CEO Mark Warsop. “It’s unbelievable, man. It’s crazy. You never think something like that is going to happen and then to actually see it . . . it’s going to be game-changing.”

To be sure, this is no “concept.” It’s Panini HRX — and it’s revolutionary. It will take the trading card category to new heights by providing up to 30 minutes of HD-quality video content. It will also bring collectors and sports fans in basketball, football, hockey and every other sport Panini has a presence in their very own Highlight Reel Xperience, beginning with limited Panini HRX autographed versions of Blake Griffin, Kobe Bryant, Kevin Durant and John Wall inserted into 2010-11 Totally Certified Basketball (or should we call it “Totally Licensed?”).

So, without further ado, we present this exclusive video featuring the incomparable Griffin discussing the incomparable Panini HRX. How’s that for a dream team?


31 Comments leave one →
  1. April 11, 2011 2:43 pm

    Wow, actually seeing it helps get a grasp on what it’s all about. I am very curious to see them when they hit the street. I wonder what the first few will sell for, I am guessing a pretty hefty sum.

    • Chris LeMay permalink
      May 22, 2011 12:53 pm

      There will be exactly 50 of each players’ video card in the whole world.
      Good luck ever seeing one in the wild.

  2. Gil R Palacios permalink
    April 11, 2011 2:52 pm

    WOW!!!! Truely ground breaking. I do really like the fact of the video of the player signing the same card of the video card that you pull. I hope i’m one of the lucky one’s to pull one. Just sweet.

  3. April 11, 2011 3:02 pm

    Wow, that looks awesome! Well done!


  4. Derrick permalink
    April 11, 2011 3:27 pm

    “Nice I am so Happy for Panini”.It just keeps getting better and better!

  5. April 11, 2011 3:51 pm

    Truley truely groundbreaking and awesome digital video card and the player signing it this is out of this world,when are the cards or boxes coming out and are you going to do this with football and baseball that would be really cool?

  6. R Alcazar permalink
    April 11, 2011 4:01 pm

    What … No HD? No HD3D? Just Kidding! Looks awsome!

  7. April 11, 2011 7:37 pm

    I love Blake Griffin, he is such a dichotomy. On the court he is a force of nature, off the court he is such a low key dude.

  8. darkwolf permalink
    April 11, 2011 8:09 pm

    When can we expect these to end up in products? And please bring this to your hockey line. Please 🙂

    • April 11, 2011 8:31 pm

      That is the plan, good sir. The first Panini HRX cards will release in June inside 2010-11 Totally Certified Basketball. Like you, we can’t wait.

      • April 12, 2011 11:25 pm

        Any idea when and what product the video cards come out in football?

  9. April 11, 2011 9:23 pm

    Watching that vid has made a lot of things clearer about the cards. Blake looks like a nice down to earth guy. All time three point champ deserves one i reckon 😀 .

  10. Donny Johnson permalink
    April 11, 2011 11:14 pm

    Is the video on the card exclusive?

  11. Sean Dickerson permalink
    April 12, 2011 9:45 am

    I was very reluctant when I heard about these, but after seeing these, I am looking forward to them.

  12. April 12, 2011 9:52 am

    Can’t wait to see these in hockey. Just give a shout if you need some suggestions for highlight reel saves by a certain Habs goalie. 🙂

  13. D Brown permalink
    April 12, 2011 8:35 pm

    That is wild!

  14. April 13, 2011 12:16 pm

    Thanks Tracy will be waiting on pins and needles to find out,tony romo on a auto video card or emmitt smith now that would be something!

  15. Johnny Duke permalink
    April 14, 2011 12:16 am

    How much time will the footage on the card be?


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