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A Panini Peek Shocker: Legendary Timeless Treasures Brand Finally Coming to Football!

June 16, 2011

Since bursting onto the collectibles landscape in 2003 inside trademark tin boxes, the Timeless Treasures brand has carved out a well-earned following as one of the earliest and most popular high-end brands in the sports card universe.

Football collectors, however, have spent the last eight years watching . . . and waiting . . . and wanting as their baseball and basketball counterparts experienced all those Timeless moments. Timeless Treasures, after all, has never been produced as a stand-alone football set. Until now.

In early September, a phenomenon that started humbly as an insert set in 2001 Classics Football fully comes of age with 2011 Timeless Treasures Football, a unique super-premium collecting experience that should be as well received by collectors as it has been by the folks inside Panini America building it.

“Ask any serious collector and they’ll tell you that ‘Timeless Treasures’ is one of the most beloved high-end set names of all time, bar none,” says Ben Ecklar, Panini America’s Director of Product Development. “But it’s never before been done in football. So this product signifies a history-making opportunity – both for us internally in terms of being able to create from the ground up the first Timeless Treasures Football release, but also for collectors in  terms of the opportunity to collect it. And trust me, they will want to collect it.”

Here are just some of the myriad reasons why:

  • Every five-card tin will include three autograph (numbered to 499 or less) or memorabilia (numbered to 250 or less) cards, with at least one autograph guaranteed.
  • The 225-card base set includes 100 current stars, 25 Legends and 100 Rookies.
  • A scintillating roster of case-hit possibilities that features at least one card from a most legendary lineup that includes Jim Thorpe memorabilia cards numbered to 25 or less, Classic Cuts Materials numbered to 25 or less, NFL Shields and NFL Shields Signatures numbered to five or less and on-card Hall of Fame signatures.
  • A stellar selection of inserts highlighted by Game Day Souvenirs (featuring actual game-date photography and game-worn memorabilia), Hall of Fame Class of 2011 (featuring on-card signatures from Marshal Faulk and Deion Sanders) and Classic Cuts Materials (combination cut signature memorabilia cards starring the likes of Thorpe, Red Grange and Earl “Dutch” Clark).

“There’s a lot of wow-worthy stuff packed into these tins, which themselves are collectible with four different versions,” Ecklar says. “We’ve really gone above and beyond in attempting to tie historically significant game-worn memorabilia with the years in which it was worn for the MVP Materials, Rookie Year Materials and Game Day Souvenirs inserts. The autograph and cut-autograph checklists are second to none and our special tribute to the legendary Jim Thorpe is spot on in Timeless Treasures.

“I could go on and on, but those are among my favorite things. I hope collectors feel the same way.”

Check out the gallery of drool-inducing preview images below and stay tuned to The Knight’s Lance for complete updates as the release date for the premiere edition of 2011 Timeless Treasures Football nears.

31 Comments leave one →
  1. K P permalink
    June 16, 2011 4:20 pm

    OK now the real questions, how many redemptions and how long will we have to wait to get them??

    • June 16, 2011 4:37 pm

      The real answer: We’re doing everything in our power — like we do on all of our products — to keep redemptions at an absolute minimum.

  2. Jon permalink
    June 16, 2011 4:24 pm

    Any Knute Rockne’s in this?

  3. Chad Kinzle permalink
    June 16, 2011 4:53 pm

    That Phillip Rivers looks nice. Any hints as to who is all in that subset? Those beat up old-skool looking sepia cards on the box cover look really nice too. Doesn’t look like they’re actually in the product though, huh.

  4. KZed permalink
    June 16, 2011 4:59 pm

    What makes this product different from Limited? I’ve purchased Timeless Treasures Basketball, and felt it was similar to Limited football, and hockey as well.

    • June 17, 2011 10:31 am

      Creatively there are dramatic differences, obviously. From a content perspective, Timeless Treasures has a distinct legends focus. While Limited also includes some legendary components, it has more of a current focus.

      • KZed permalink
        June 17, 2011 5:30 pm

        Good Answer Hackler, Good Answer….You’ve peaked my interest…

      • June 17, 2011 5:33 pm

        I appreciate that.

  5. June 16, 2011 5:08 pm

    Absolutely stunning. Well done Panini!

  6. June 16, 2011 5:31 pm

    More niceness. Mann, my pockets will be empty after all of these products.

  7. bruce sims permalink
    June 16, 2011 5:43 pm

    Wow, This is a product i would spend a buttload on. Any guesses at a release date?

  8. Sticker Hater permalink
    June 16, 2011 5:43 pm

    Sticker autos in a product that comes five cards to a tin (pack) box? What is the MSRP?

  9. June 16, 2011 5:58 pm

    OYEA. Would love to see a checklist, especially the changing stripes, which I’ve always liked.

  10. Samuel Breniman permalink
    June 16, 2011 6:55 pm

    Oh man. I want. Sign me up! But one thing! This isn’t REPLACING Classics, is it??

  11. June 16, 2011 11:56 pm

    Wowzers, I so need that Brett Favre. Awesome looking stuff, these can’t get here soon enough. Another outstanding release I am looking forward to.

  12. June 17, 2011 12:52 am

    Please tell me there will be Shannon Sharpe autos in there …

  13. June 17, 2011 5:43 am

    Fantastic looking set, great job on the designs and hit selections. I hope that this period of inactivity for the current rookie class assists you in getting the autograph stickers you need to improve the impact of this product by keeping the redemptions to less than 1 per box/tin. This product has HUGE potential and I will be eagerly anticipating it’s release!

  14. June 17, 2011 12:22 pm

    Any price range set up on this?

  15. June 17, 2011 5:53 pm

    As mentioned above, I too love those beat up looking sepia mini cards as shown at the top. What a great idea for a mini set to put together. Rustic looking, current and former players…wait it’s not in the set? Make it happen Hackler! 🙂

  16. ryan markham permalink
    July 10, 2011 12:57 am

    I am soooo ready to dig into a product that isnt loaded with the oh so heartbreaking lame rookie pulls.
    I will take a nice vet or legend auto over any super rookie prospect ANY day.
    now pleaseeee tell me this is going to be under 100 a tin?

  17. John T. Morgan permalink
    July 11, 2011 4:52 am

    I’ll probably stick to my singles as I’ll be chasing the on card autos of this year’s HOF class. Was able to complete last year’s set, so figured I’d want to do the same for this year’s Classics…but seems like I’ll have to be looking for this stuff. lol.

  18. shawn permalink
    July 11, 2011 2:06 pm

    More sticker autos, GREAT!!! :\


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  4. Timeless Treasures: Must-See Memorabilia Arrives at Panini America Headquarters « The Official Panini America Blog
  5. Panini America Routing Table Teases First Glimpses of Timeless Treasures Football « The Official Panini America Blog

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