Gold Rush: The Breathtaking First Glimpses of 2010-11 Gold Standard Basketball

Some might say I missed a golden opportunity yesterday morning by not taking in the packout and quality-control processes for 2010-11 Gold Standard Basketball. I would normally tend to agree with that assessment, but there’s something to be said for the mandatory 80-minute marketing meeting I attended instead.

Besides, when you’ve got fellow card-loving comrades (and Panini America product development professionals) Mike Payne, Aik Tongtharadol and Keith Hower on the scene to capture images of the resulting treasures exclusively for The Knight’s Lance readers, well, you know you’re in good shape.

It’s no secret that I’ve been sold on the solid-gold stylings of 2010-11 Gold Standard Basketball from the moment I found out we were doing it. After seeing the first live cards from the product, I’m even more in love with the product.  

From the uniqueness of the packaging to the painstakingly true-to-theme nature of the insert nomenclature and designs, I find the set to be absolutely fantastic — and I would say that even if I wasn’t getting paid to. After mining the following 48 good-as-gold sneak peeks, I’m confident you’ll feel the exact same way.