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Panini Unwrapped World Premiere Video: 2011 Justin Bieber 2.0 (Surprise Ending)

November 2, 2011

In this special world premiere episode of Panini Unwrapped, watch as Panini America’s Carl Braun and Tracy Hackler bust the first box of the new and official 2011 Justin Bieber 2.0 trading card set. In addition to revealing some sweet cards from the set, the duo provides a firsthand look at pieces of Bieber-worn clothing that five lucky collectors will have a chance to win.

After you’ve watched the video (and be sure to stay until the very end for a special performance), provide your thoughts on the product in the comments section for a chance to win one of five boxes. And if you’re not a winner, no worries. You can buy a box of your very own right here.

33 Comments leave one →
  1. Chad Buck permalink
    November 2, 2011 4:08 pm

    I think this will be good for the generation of Beiber fans that are not into sports and perhaps looking for a hobby of some kind. Maybe Panini should do some other music icons as well?

  2. Ryan Chan permalink
    November 2, 2011 4:48 pm

    great stuff. this will make a great stocking stuffer for my sister. I hope tracy is thinking about leaving his day job 😉

    • Ryan Chan permalink
      November 2, 2011 8:19 pm

      meant to say “isn’t thinking about leaving his day job”

      Don’t leave Tracy!

  3. Anthony Frisa permalink
    November 2, 2011 5:15 pm

    I think it’s great that Panini is expanding the non-sport part of the business. Being that these are geared towards “tweans” I hope they are priced within youngsters means. Was it me or was Tracy just a bit more starstruck opening this than most sport product? If you want an insert card for the future get Tracy’s dance on a “magic motion” card. That’s worth the price of a box alone!

  4. Matt Gilman permalink
    November 2, 2011 5:19 pm

    When is your tour date Tracy :)? You should had worn Justin’s sweatshirt too! I might be the first male probably to admit I wouldn’t mind owning a box of this. He is an Icon and he can only get bigger. Best to own what you can now of his before it costs too much. Not to mention he was found by Usher. And Usher rocks.

  5. Timmy Yan permalink
    November 2, 2011 5:53 pm

    Is there going to a special edition Panini unwrapped with Bieb’s himself?

    I would buy that Tracy dance motion card 🙂

  6. Nick Gauder permalink
    November 2, 2011 5:59 pm

    Nice job Tracy! My daughters both have the Bieber Fever and LOVE everything he does. In fact i just bought them his new Christmas album yesterday. Im sure i will be buying some Bieber cards now. Ha ha. They want to know if instead of meeting Kobe they can switch it out with Justin Bieber? I told them yea right! Now, Aaron Rodgers and i would think about it,.. ha ha. Keep up the great work Tracy and Panini!!

  7. Weirdmaniac permalink
    November 2, 2011 6:18 pm

    Gotta say I’m not a huge JB fan, well actually not much of one at all but right now anything Justin Bieber is very valuable and pretty neat to have. And guys, just imagine what the girls would think if you had a piece of JB’s shirt. LOL! Great business move Panini!

  8. Marty --- Hailie P permalink
    November 2, 2011 6:34 pm

    Nice cards clothing and dancing, I love Justin Bieber. I have posters and cds of him and i would really like some cards and clothing of Justin. Thanks Hailie

  9. John Kenney permalink
    November 2, 2011 6:45 pm

    hmmmmm ….. is this a new beginning ??? is this a “hacked” audition tape for Chip’nDales ???

    product looks great folks 🙂 I’m sure the ladies are gonna go nuts trying to get one of those saweet hits 🙂

  10. November 2, 2011 8:43 pm

    It’s Bieberific! Kids will be doing “The Hack” as soon as this video goes viral!

    Looks like another cool set. Nice ideas for the inserts and multiple card combos. The fact that you see the photo of Justin wearing the clothes that the memorabilia swatch came from is great and having a chance at a winning a whole piece of memorabilia is amazing.

  11. November 2, 2011 8:49 pm

    bust a move, Tracy—all Bieber, all the time–I want some

  12. November 2, 2011 10:46 pm

    great stuff, cool wide scream cards. another solid release, great job

  13. codyw permalink
    November 2, 2011 11:37 pm

    tracy, whats going on with the KOBE auto’s ive got 4 waiting, he supposadly signed a few weeks back

  14. Kevin C permalink
    November 3, 2011 3:23 am

    Good stuff, this would make a good gift for my 2 younger sisters. Keep working on those moves Tracy, maybe one day there will be a Panini Unwrapped for your product!

  15. November 3, 2011 3:51 am

    Who’s Justice Beaver?

    Nobody dazzles like Bieber? No one dazzles like Hackler!

  16. JayKayZee permalink
    November 3, 2011 7:31 am

    I really could have lived my life without “The T-HACK Dance Experience”. Not really a “Biebs” fan, but it looks like a well designed set.

    I AM a huge fan of Carl’s shirt, that is STYLIN’!!! Between that shirt, and the hair, he looks alot like “Mr. Wonderful” Paul Orndorff. I think we found your nickname Carl!!

  17. Ryan permalink
    November 3, 2011 8:01 am

    AC/DC Set. I know that Press pass was going to do it but couldn’t get it done. Time for Panini to take over that project!

  18. Ernest Hebert permalink
    November 3, 2011 1:18 pm

    You have really done it this time Tracy!I had my niece watching this vid with me as she is Justin’s biggest fan and is 11 years old she has already started the hounding …When are they coming out? ..When are you going by the card store?… Will you pick me some up?Anyhow enough with my rant…She is so excited in hopes of winning an actual complete piece of clothing that Justin wore and as for cards in the set she really likes the World Tour cards and Holo-coats……I found the All-Star card cool…lol…Tracy what was that you were doing at the end of the vid I never heard my niece laugh so hard!

    • November 3, 2011 1:29 pm

      Glad she enjoyed it. As if you didn’t know it before, I’m a buffoon.

      • Jeff J. permalink
        November 3, 2011 4:07 pm

        Orangutan, maybe, but not a buffoon 😉

  19. November 3, 2011 2:06 pm

    Is his 3 month old baby going to be inlcuded in future products?

  20. Sport Card Collectors (facebook page) permalink
    November 3, 2011 4:47 pm


  21. Jay L permalink
    November 3, 2011 5:13 pm

    lol true this is hands down the best ever lol, young kids all over the world will be pleased with this product.

  22. Nick Rader permalink
    November 3, 2011 9:21 pm

    See my post in other Bieb thread lol. Poor guys had to rip on video…… jk. The MJ cards were nice.

  23. November 7, 2011 8:45 am

    My 12 year old daughter says that she can teach you a few more dance moves if you want her to!

  24. Jeff J. permalink
    November 11, 2011 10:54 pm

    Well, I’m starting to become more a fan of the Bieber cards. I thought I’d get one pack tonight …
    … and I pulled an authentic worn swatch, card #13, woohoo !!!

  25. Tim Barcelo permalink
    November 22, 2011 9:20 pm

    As a Justin Bieber fan I personally think that he is nice and the trading cards really allows a fan to travel with him if they could not go to his tours. This is a really amazing set and I think it’s great that a fan can win one of his personal full t-shirts. Hopefully more sets can come in the future


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