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Panini America Inks Legend Gordie Howe to a Multi-Year Trading Card Agreement

January 27, 2012

Panini America, the world’s largest sports and entertainment collectibles company and an official trading card manufacturer of the NHL®, announced Friday during the 2012 NHL All-Star Weekend  in Ottawa that it has reached a multi-year trading card agreement with legendary Detroit Red Wings® star Gordie Howe, arguably the greatest hockey player of all time.

The new pact means Panini America will be able to include autograph and memorabilia trading cards of Howe in its officially licensed hockey products for the first time. Howe also will appear on the company’s packaging and promotional materials.

“When it comes to transcendent hockey superstars, they get no bigger than Gordie Howe, and we’re more than ecstatic to welcome him to the Panini family,” said Panini America CEO Mark Warsop. “All of our hockey products will benefit greatly from his presence and we can’t wait to share Howe’s legacy and his greatness with fans and collectors across North America.”

“I’m truly honored to be a part of the Panini America family and I can’t wait to see all of the exciting things they have planned for my trading cards,” Howe said. “Panini America is a pioneering company when it comes to innovation – from their HRX Video Trading Cards to their real 14-karat gold cards. They will no doubt show me in a whole new light and I can’t wait to see it.”

To help celebrate the new relationship, Howe will appear at the Panini America booth inside the 2012 Scotiabank NHL Fan Fair™ on Friday from 3:00-4:30 p.m at the Ottawa Convention Centre.

Howe, a 1972 Hall of Fame inductee, played 25 seasons with the NHL’s Red Wings and six more seasons with the Houston Aeros and New England Whalers of the WHA. During his celebrated career, Howe was a 23-time NHL All-Star who won the Stanley Cup® four times, six Art Ross Trophies, six Hart Trophies and he remains the only player in NHL history to play in five different decades. He remains the NHL’s third all-time leading scorer with 1,767 points.

Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL PLAYERS, NHL, NHLPA, MLBPA and FIFA World Cup. The company also owns exclusive entertainment licenses with Disney, Justin Bieber and Michael Jackson, and more than 600 global licenses with other sports and entertainment properties.

17 Comments leave one →
  1. January 27, 2012 11:16 am

    HUGE news!!!

    Any word as to what will be the first product to feature Gordie?

    WTG Panini!!!

  2. January 27, 2012 11:19 am

    WOW! That’s a huge deal, my father raves about how great he was since he got to see him play live. Fantastic news!

  3. Rich permalink
    January 27, 2012 11:37 am

    That is some awesome news guys. Great work locking down Mr. Hockey.


  4. Josh permalink
    January 27, 2012 11:56 am

    Now if you could only put the serial number on the front where it belongs, I would buy Panini

  5. Mark permalink
    January 27, 2012 3:01 pm

    Yes. Can’t wait. Now if you could just work on Mr. Orr !!!! Seems all the big guns are slowly walking away from UD.Is this just my imagination. Either way this is great news.Now how about sending me one of those oversized cards Mr. Howe is signing.That would make my vintage auto collection complete. Keep up the great products in Hockey !!!!!!!

  6. Lee Patton permalink
    January 27, 2012 3:37 pm

    Old time Hockey!

  7. January 27, 2012 6:35 pm

    Make sure you create some cards in the Whalers uniform!

    • January 27, 2012 7:05 pm

      Oh, you know we will, Kevin. We made a pop-up banner of him in his Hartford uniform.

  8. January 28, 2012 11:18 am

    I like Panini, i think they make the best cards and my favorite is the Hockey cards. Iike that patch card..

    • January 28, 2012 11:45 am

      Appreciate the kind words, Shawn. Thanks a ton.

      • January 28, 2012 11:50 am

        I ment every word, i see no product that comes close to Panini`s Products. I am on disability and make very little on it but i would save my extra money to buy this product over any other. This product will always be a better investment.

  9. Matt Gilman permalink
    February 1, 2012 7:43 am

    Nice signing!

  10. deloreanfan81 permalink
    February 6, 2012 11:21 pm

    AWESOME news


  1. Panini America Inks Legend Gordie Howe to a Multi-Year Trading Card Agreement - Blowout Cards Forums
  2. Gordie Howe’s Panini America Appearance Highlights Friday at NHL All-Star Weekend « The Official Panini America Blog
  3. Upper Deck’s Big 3 Hockey Exclusives Down to 2 | – Sports Card Blog – Your Source for Sports Card Info

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