Panini America Inks Legend Gordie Howe to a Multi-Year Trading Card Agreement
Panini America, the world’s largest sports and entertainment collectibles company and an official trading card manufacturer of the NHL®, announced Friday during the 2012 NHL All-Star Weekend in Ottawa that it has reached a multi-year trading card agreement with legendary Detroit Red Wings® star Gordie Howe, arguably the greatest hockey player of all time.
The new pact means Panini America will be able to include autograph and memorabilia trading cards of Howe in its officially licensed hockey products for the first time. Howe also will appear on the company’s packaging and promotional materials.
“When it comes to transcendent hockey superstars, they get no bigger than Gordie Howe, and we’re more than ecstatic to welcome him to the Panini family,” said Panini America CEO Mark Warsop. “All of our hockey products will benefit greatly from his presence and we can’t wait to share Howe’s legacy and his greatness with fans and collectors across North America.”
“I’m truly honored to be a part of the Panini America family and I can’t wait to see all of the exciting things they have planned for my trading cards,” Howe said. “Panini America is a pioneering company when it comes to innovation – from their HRX Video Trading Cards to their real 14-karat gold cards. They will no doubt show me in a whole new light and I can’t wait to see it.”
To help celebrate the new relationship, Howe will appear at the Panini America booth inside the 2012 Scotiabank NHL Fan Fair™ on Friday from 3:00-4:30 p.m at the Ottawa Convention Centre.
Howe, a 1972 Hall of Fame inductee, played 25 seasons with the NHL’s Red Wings and six more seasons with the Houston Aeros and New England Whalers of the WHA. During his celebrated career, Howe was a 23-time NHL All-Star who won the Stanley Cup® four times, six Art Ross Trophies, six Hart Trophies and he remains the only player in NHL history to play in five different decades. He remains the NHL’s third all-time leading scorer with 1,767 points.
Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL PLAYERS, NHL, NHLPA, MLBPA and FIFA World Cup. The company also owns exclusive entertainment licenses with Disney, Justin Bieber and Michael Jackson, and more than 600 global licenses with other sports and entertainment properties.