Panini America Rewind: The Knight’s Lance Super Bowl XLVI Week in Review
INDIANAPOLIS — The Panini America crew hit town Monday morning in preparation for an unprecedented six-day Super Bowl span that included seemingly countless blog posts, Tweets, Facebook status updates and a monumental slate of marketing activation.
In fact, with so much going on, it’s quite possible that you might have missed some key Panini America developments in the last 144 some-odd hours. So with kickoff to Super Bowl XLVI now just hours away, we thought a comprehensive recap of the week’s events was in order.
What follows, then, is a rundown of the furious activity on The Knight’s Lance in the last six days to bring you up to speed on the truly landmark week that was.