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And Howe! Panini America Begins Prepping 2011-12 Dominion Hockey for Packout

September 7, 2012

It was 11:37 last night when the email came in — a 12-megabyte behemoth from Panini America NHL Brand Manager Chris Barr that was filled with the first glorious glimpses of 2011-12 Dominion Hockey’s pre-packout process.

Indeed, while most of the hockey collecting world is still abuzz with Panini America’s penultimate product of the 2011-12 NHL season (Prime Hockey), Barr and Product Development Director Karvin Cheung have had to turn their undivided attention to the company’s final product of the season (Dominion Hockey).

To be sure, this year’s Dominion has some huge skates to fill. Not only must it follow last year’s impressive maiden release; it also has to follow last month’s explosive premiere of Prime. But if there’s one thing we learned from Dominion’s 2010-11 rookie season it’s that the product knows how to pack a punch.

And this year, Dominion is guaranteed to deliver an even bigger impact thanks to the addition of Mr. Hockey himself, the legendary Gordie Howe. So before we get to the images attached in that aforementioned email from Barr (which we’ll begin leaking out this weekend), I wanted to share some pictures I took a month or so ago  after Howe returned his hallowed first autographs for 2011-12 Dominion Hockey to Panini America HQ.

Enjoy this historic sneak peek, and stay tuned to The Knight’s Lance in the coming days for more awe-inspiring Dominion previews.

16 Comments leave one →
  1. Alistair permalink
    September 7, 2012 2:18 pm

    These cards are utterly insane. Panini continues to set the mark within the sporting card industry. Can’t wait to see these released! Great work all-round.

  2. brad permalink
    September 7, 2012 2:24 pm

    WOW these look so sweet! didnt think anything could top prime..looks like i was wrong! congrats to the hockey team there at panini!!

  3. September 7, 2012 2:25 pm

    Another amazing job Panini, thanks for sharing.

  4. Matt Gilman permalink
    September 7, 2012 4:24 pm

    Insert “drool worthy” comment here,

  5. Marc permalink
    September 7, 2012 4:33 pm

    If the release would have been two months earlier I would consider it to be a 2011-12 product. To me this (as well as Prime) is a 12-13 product (unfortunately). I am wondering why it’s so hard to bring out a product in time.

    • Filip P permalink
      September 7, 2012 4:49 pm

      +1, unfortunately… :/

  6. Tebow Forever!! permalink
    September 7, 2012 5:42 pm

    Sweet stuff! Being a Redwings fan, this makes it all more worthwhile:)

  7. September 7, 2012 6:27 pm

    Very sweet looking cards Gordie Howe obviously takes pride in his signature!

  8. Lindas1st permalink
    September 7, 2012 6:52 pm

    Mr Hockey. ’nuff said.

  9. September 7, 2012 7:08 pm

    Mr. Hockey have never looked so amazing! This beats The Cup hands down! I wish I was ripping packs of this right now!

  10. danolaurel permalink
    September 7, 2012 8:19 pm

    The Howe pictures are definitely helpful to compare cards from secondary market. Thanks for sharing!

  11. mlscalgary permalink
    September 7, 2012 10:48 pm

    Looks like another winner… more preview pics please!


  1. Panini America Begins the Quality Control Process for 2011-12 Dominion Hockey « The Official Panini America Blog
  2. Gallery: Panini America Previews More New Images from 2011-12 Dominion Hockey « The Official Panini America Blog

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