Gallery of Appreciation: The Many Faces of Panini America’s #PaniniWildCard Promo
Engage the most passionate fans, collectors and customers on the planet for two straight days during the opening weekend of the 2012 NFL Playoffs? Check. Reward those collectors with more than 30 boxes — 30! — of free Panini America NFL trading cards as prizes? Check. Create so much buzz that the hash tag #PaniniWildCard starts trending on Sunday afternoon? Check. Take the opportunity to launch a new Twitter account for iCollectPanini.com? Check.
By any measure, Panini America’s just-completed #PaniniWildCard weekend was a resounding success, both in terms of the meaningful interaction it created on Twitter with our customers but also in terms of the great deals it provided on iCollectPanini.com and Panini Authentic all weekend long.
But the highlight of the weekend for most of us here at Panini America was the simply fantastic, seemingly never-ending stream of Twitter images shared by our loyal fans and collectors showcasing them with their favorite Panini America cards. That’s how collectors became eligible to win one of 30 boxes of 2012 NFL trading cards from us. And that’s what promises to keep you busy for the next several minutes as you peruse our gallery of appreciation detailing more than 150 of our favorites.
Throughout the weekend, there were easily more than 300 images Tweeted using the #PaniniWildCard hash tag; but those that follow are the ones that included collectors with their cards — and made this Wild Card Weekend one we’ll never forget.
Also adding to the weekend madness: A joint promotion between Panini America and the NFL PLAYERS that awarded boxes of Panini America trading cards to 10 randomly selected @NFLPLAYERS Twitter followers. Earlier in the week, Panini America offered the boxes as prizes in an effort to help NFLPLAYERS reach 50,000 followers. Panini America fans responded en masse.
To everyone who participated from all of us here at Panini America: “Thank you.” You proved yet again why Panini America has the greatest fans and collectors on the planet. Enjoy the gallery and stay tuned: Our next great contest is always just around the corner.