Panini America Begins Passport Program in Conjunction with 2013 Toronto Fall Expo
Panini America will honor Pittsburgh Penguins legend Mario Lemieux with a special one-card tribute as part of the Passport Program in conjunction with next month’s 2013 Toronto Fall Expo. The Expo begins November 8 inside the Toronto International Centre, but in the weeks leading up to the show, collectors who visit participating Canadian hobby shops and purchase two packs of Panini America’s 2013-14 Prizm Hockey are eligible to receive the limited-edition card.
To receive the card, collectors must bring their Passport coupon and receipt to the Panini America booth at the show. Collectors redeeming the cards at the booth will automatically be entered into a drawing to win special autographed versions of the card signed by Lemieux himself.
This is the first of many announcements Panini America has planned for next month’s show, which promises to be the company’s most substantial Expo presence yet.Stay tuned to The Knight’s Lance for more details in the coming weeks.