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The NHL Network, Panini America Team Up for Captivating ‘Making Of’ Video Segment

November 15, 2013

NHL Network Main

A few weeks back, our friends from the NHL Network visited Panini America HQ, camera in tow and curious to find out exactly how we go about making some of the industry’s best hockey cards, including one particular Nail Yakupov Rookie Card from the new 2013-14 Select Hockey.

To that end, the NHL Network crew spent most of the day here in the office soaking it all in — the photo selection, color correction, memorabilia cutting and more — and capturing as much footage (and as many interviews) as possible. When they were finished here, the NHL Network crew members darted across town to the magical land of the Panini America production facility to capture the rest of the action.

Yesterday, the captivating finished piece — which actually began back at the NHLPA Rookie Showcase in August — began airing on the NHL Network and on If you’ve ever wanted to see the fascinating process of how a hockey card is made, well, here you go . . .

7 Comments leave one →
  1. November 15, 2013 10:39 am

    Awesome video. I love watching how things are made. I was wondering though. Where do you guys get the images used on the cards? I can’t imagine you guys go through a database like Getty Images. Do you get them from freelancers? This is more in particular to the action shots. Thanks!

    • November 15, 2013 10:49 am

      We do have photographers that shoot for us and we also have relationships with some of the larger photo houses.

  2. harynjk permalink
    November 15, 2013 1:08 pm

    Cool video. Thanks! It is always good to see this kind of behind the screen videos.

  3. November 15, 2013 1:36 pm

    Very Nice, I watched this on television the other day!! On I think NHL network!!
    Great product i own 2 boxes!!

  4. November 18, 2013 2:37 am

    Love love LOVE these videos, the uncut sheet shimmering as it made its way off the line was brilliant, love the little booklets that the design team works with too, those are pretty cool. Thanks for the link Tracy!

  5. November 19, 2013 5:30 am

    Nice video, always good to see these “making of” productions as I usually learn something new about the process each time. Thanks Tracy!

  6. Sport Card Collectors permalink
    November 20, 2013 8:39 am

    Really cool and what a great way to show others about the hobby.

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