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The Panini Group was established more than 50 years ago in Modena, Italy, and with its subsidiaries throughout Europe and Latin America, is the world leader in the published collectibles sector. Panini is also the leading multi-national publisher of comics, children’s magazines and manga in Europe and Latin America.

The Panini Group expected to reach record sales approaching $1 billion in 2009 and has distribution in 100 countries and employs a staff of more than 800.

In January 2009, the NBA announced Panini would become the exclusive trading card partner of the NBA beginning with the 2009-10 season.

The Panini Group purchased the industry’s second-oldest trading-card company, Donruss, in March and formed the new subsidiary, Panini America, Inc.

Since that time, Panini has taken significant steps to fortify its position on the basketball landscape, including an exclusive agreement with five-time NBA champion Kobe Bryant of the Los Angeles Lakers as its official company spokesman and global trading card ambassador.

In March of 2010, the National Hockey League Players’ Association (NHLPA) and National Hockey League (NHL®) granted the Panini Group a multi-year trading card license, marking the third major sports license that The Panini Group has secured since establishing a presence in the U.S. in 2009.

In September of 2011, Panini America inked a trading card agreement with the Major League Baseball Players Association and is the only trading card manufacturer in the world with a presence in all four major U.S. sports. In the months since, Panini America has added agreements with the National Baseball Hall of Fame and Museum and USA Baseball.

The Panini Group is the world leader in officially licensed collectibles and is fast becoming the most significant publisher of collectibles in the U.S. with official licenses for NBA, NFL, NHL, FIFA, Disney, DreamWorks, Warner Bros., and other key properties from many other licensors. Panini also has exclusive partnerships with Pop Warner Little Scholars, Inc., the Naismith Memorial Basketball Hall of Fame and Pro Football Hall of Fame.

For more information visit us on the Panini America or Panini Group websites. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.

61 Comments leave one →
  1. jaime rico permalink
    December 14, 2010 10:30 pm

    are you guys are working on soccer next yeah hope you would

  2. hupe royalty permalink
    December 22, 2010 6:55 pm

    can you make my basketball card site part of your blogroll?

  3. Derrick permalink
    January 6, 2011 11:15 am

    Panini has the coolest looking cards to me, much better than the competition in my opinion.

  4. Neil permalink
    January 21, 2011 1:06 pm

    Can you explain how the redemption process works and how quickly (or slowly) to expect replacements or at a minimum the status of the redemptions. I would assume damaged cards are different than redemptions and would like both explained since customer service is non-responsive.

  5. February 12, 2011 8:55 pm

    Hey, how do I go about trying to get featured on the PC Profile.
    I’ve got a pretty big PC of Brian Leonard (close to 300 cards), and I would love to be featured on the blog.
    How can I apply?


    • February 12, 2011 9:03 pm

      Would love to feature you, Josh. Just email me a brief summary of how your collection started and how it’s grown. I also need sweet, big images of your favorite Panini/Donruss/Playoff/Leaf cards.

      Email me at

  6. March 11, 2011 2:21 pm

    Why is there no information on the print run for the Pen Pals Autographs out of National Treasures? I would love to know how many of these sweet cards exist!

  7. Chris Sobieniak permalink
    April 22, 2011 10:46 pm

    For those of my generation, Panini is probably remembered best as that company that gave us a reason to beg our parents for some extra stickers to fill our albums back in the 1980’s. It’s interesting to notice the bigger presence it does have over in Europe, especially in the comics industry I sorta wish we had over here. It would be nice if Panini America would consider that sometime in the future, but with the way the comic book industry is over here, it’s hard to say if it will ever get back to where I want it to be, but it’s sad thinking kids aren’t really into what I once had 30 years ago.

  8. Ken permalink
    April 24, 2011 9:34 pm

    hey tracy,
    What do I do if a redemption card has been labelled as shipped and I haven’t received it in almost 3 weeks. I’ve received all other redemptions that were shipped on that day, but this one I believe might be lost in the mail. Sorry I didn’t see a place to email you directly to ask so I figured you would see it this way.

    Thanks, Ken

  9. Nicole permalink
    April 27, 2011 10:27 am

    I bought a JB sticker book and when put about 55 stickers in it,to realize it was missing the pullout poster!!! Can I get teh poster anywhere??

  10. Felexx Foxx permalink
    July 24, 2011 4:46 am

    This auction is for one Co-Stars Dual Memorabilia card of James Dean & Natalie Wood, from Donruss Americana Trading Cards. Both actors co-starred in “Rebel Without a Cause” in 1955. The card is in MINT-NRMT condition. It’s card #CSM-3 within the set, serial numbered #1/1 !Item number: 370523799057 Ebay.
    Can you tell me if this is a legitimate 1/1 because I never read anything about a Dean/Wood 1/1 can you please confirm all the James Dean 1/1. I only know of two and I got them from the beckett checklist. Thanks
    Felexx Foxx

    • July 26, 2011 6:36 pm

      From Panini America Brand Manager Carl Braun:
      “With additional help on my end, we believe this card is legitimate and likely a prize that was given away at the National Sports Collectors Convention.”

  11. Chad Kinzle permalink
    September 12, 2011 4:01 pm

    Would you be able to track down a contact person for me to ask if this can be validated as a piece of Reggie White’s auto cutup in your 2008 Threads product?

    I have been DYING to get a Reggie White auto and when I saw this I figured it was well worth the $10 to try and find out if it’s real. The “auto” goes well under the GU window and there appears to be no tampering. Just thought I’d ask. Thanks in advance for any help.


  12. October 18, 2011 5:53 pm

    Hey Tracy, my apologies if this has been posted elsewhere. How soon after the lockout can we expect new NBA cards? And if for some reason you can not comment on this can you just say, “can’t comment” or whatever you like, just so we know. Thanks man.

    • October 18, 2011 7:53 pm

      Not quite sure what the plan is at this point, but we’ll let you know as soon as absolutely possible.

  13. November 30, 2011 12:13 am

    GAME ON. Bring on the AUTO’s for Kyrie, Derrick Williams, Brandon Knight, Kemba and Jimmer dooder.

  14. Tetsuya Moriguchi permalink
    December 17, 2011 5:39 pm

    Dear Sir/

    Do you have actual STORE in Los Angeles?

    I want to buy MJ cards set and more.

    Where can I go to buy those?

    Thank you.

  15. December 20, 2011 3:40 pm

    Hi i was wondering on the 2011-12 Score Hockey cards the ones that are high glossy cards i got one thats a glossy card but doesn’t say it on the back is that a printing mistake or is that a catagory on its own thanks for any info would be appreciated love your cards saving up for a box of luxery suite;)

  16. nick wass permalink
    January 23, 2012 10:39 pm

    i brought a blaster pack of score and i pulled a sidney crosby NHL shield card and the points on the shield are chopped off-looks like it was packaged that way since there are creases and imprints from the seal at the end of the package
    any hope of getting a replacement?

    • January 23, 2012 10:56 pm

      Sorry to hear that, Nick. It shouldn’t be a problem to replace through our customer service department.

  17. nick wass permalink
    January 23, 2012 11:01 pm

    should i call or email them and what is the # or email?

  18. Mitchell permalink
    February 13, 2012 4:30 pm

    Check out my charity. The website is

  19. Jason permalink
    March 7, 2012 10:45 pm

    The Drew Brees 2010 golden ticket just sold on eBay for $1000.

  20. Tim Melburn permalink
    April 4, 2012 6:43 am

    Hey guys,
    Any word on a wrapper redemption for the Toronto Card Expo on May 4-6 yet?

  21. David Langelier permalink
    April 28, 2012 2:56 pm

    Hey Tracy I just wanna say that if it wasnt for Panini and u guys life for me would be bitter! Last year I got into a bad car accident were i broke both of my feet and arm! I have a metal plate and screws in my right foot and wrist and a mtal rod in my left leg! So last year for 6 Months i was bed ridden and in a wheelchair! It was the toughest thing that i ever had to do in my life!!! I can walk with a cain now but no longer can work!So it can get tough at times! So most of my days now i spend my time watching ESPN ,sports and,collecting sports cards! Thanks for putting a smile back on my face and something to look forward to !!! :)

  22. Hockey1234 permalink
    March 12, 2013 10:08 pm

    Someone plz respone to this…..please bring NHL adrenalyn xl back that was my whole life and many others I was top 300 team for online in the world and then I stopped. Know I remember how fun it was and I know collect hockey cards and I need them back PLEASE.

  23. May 7, 2013 1:20 pm

    Tracy! Today is a great day to show some pics from the routing table for National Treasures basketball. I’d love to see the RPA’s design man. Cheers!


  24. Fern permalink
    July 18, 2013 10:23 pm

    just wanted to know if I bought a box of cards and got a redemption and live in Australia can I still redeem the card.

  25. Gaz permalink
    August 14, 2013 10:09 pm

    Any plans to get Ben Wallace signing?

  26. Bob Paley permalink
    September 2, 2013 11:00 am

    What does it mean, on Baseball cards, for examle, #106, Castro…the 7 of 9? What does 7 of 9 mean – many in packs recently bought have caards (many) marked 8 f 9 for example

    • Quinn permalink
      July 7, 2014 3:22 pm

      it usually means the 7th card in the 9 player set

  27. October 27, 2013 6:38 pm

    Hi,I notice all the rookie black Friday ryan nugent Hopkins auto cards have a blue/white jersey-I did seen 5-6-7-1-10/10 all blue I have a red/white one 8/10 which I believe is the only one out there with a red/white jersey auto–has anyone else seen a red/white one besides #8/10?

  28. Nick permalink
    November 7, 2013 3:21 am

    I just finished reading the article about NHL rookies drawing/creating their own cards and I was wondering if Panini will be making these cards available (by auctioning or selling) to the public. I really like a few of them and think they would make for great conversation in my collection.


    • November 7, 2013 6:28 am

      They’ll be randomly inserted as instant-win cards at the 2013 Toronto Fall Expo this weekend. But check out eBay as many of them always find their way there.

  29. ilias permalink
    November 9, 2013 11:27 am

    Hello,I wanted to ask is there any coming products for soccer in the U.S? (Stickers or Cards)

  30. Martin Lapierre permalink
    November 16, 2013 8:25 am

    Big Fail ! Pannini Select 2013-2014 backside of the Phil Espostio card, game, goal and assist are hockey, but points, +/- are goalie stats, probably TONY ESPOSTIO stats loll

  31. Jeff permalink
    December 6, 2013 9:50 am

    The 2014 World Cup album is missing countries!
    Missing USA, Costa RIca and some others

  32. January 8, 2014 2:12 pm

    HI I was wondering if Panini is going to make Contenders for Hockey this year. It’s my first collection i started (almost have the 2010-11 base set besides Cam Fowler) it would be awesome if I could start collecting new years. Thanks

  33. Aaron permalink
    February 21, 2014 10:12 am

    My redemptions for 12-13 Limited Rookies #6 for the Chicago Blackhawks have shipped out. Any idea who the player is?

    • Quinn permalink
      July 7, 2014 3:27 pm

      Since the draft just happened Chicago picked Nick Schmaltz so that’s who you’ll probably get

  34. March 2, 2014 8:45 am

    Just was wandering how to get involved in the trading card industry. My 2 sons love the cards panini produces! Both football and baseball. I have spent a lot of money on both sports !!! Lol. Just wanted to know if there was any coupons of any sort!! Thanks, Jason Miller.

  35. June 9, 2014 9:17 pm

    You guys just revolutionized the industry for the better. If the others don’t follow suit they’ll be squashed out in a matter of less than 5 years. Redemptions are the biggest bone of contention among collectors. PROBLEM SOLVED. AWESOME WORK! I’m pumped!

  36. Ilias permalink
    July 17, 2014 3:26 am

    Hello Tracy, I just wanted to ask any ideas if your company will be selling the champions league sticker in the US?

    By the way the World Cup 2014 was great!

  37. Ilias permalink
    August 23, 2014 2:33 am

    Hello Panini America, just a question by any chance will we see UEFA Champions league stickers in the U.S. this year?

  38. jerry permalink
    September 15, 2014 10:44 am

    Does anyone know what is going on with website?
    Is it down?

    When I tried to access it (from norway) it forwarded me to:

    many thanks in advance,

  39. Brandon permalink
    September 15, 2014 7:14 pm

    I am trying to go on to process a redemption card….and the website is not working… could I get some help?

  40. September 29, 2014 8:26 pm

    has anyone receive redemption card????I have four cards from April that are not filled. I wanted to give them to my kids for x-mas

  41. John permalink
    November 2, 2014 12:19 am

    I have a 2013-14 Totally Certified Materials of Lebron James card #51. What is the difference of this card from the other one in the set (Silver #151)

  42. November 7, 2014 1:11 am

    Hi I have a 2012 Limited Membership autograph redemption card of Trent Richardson (#14) to redeem. Are there some left and live to b e mailed out????

  43. adam permalink
    January 11, 2015 4:01 pm

    What type of retail stores can I buy Panini Nba cards at in MI?

  44. Dean Eaton permalink
    January 16, 2015 7:16 pm

    Are you going to have 2015 Donruss baseball cards this year?

  45. Richard permalink
    January 19, 2015 3:18 am

    Hi i pulled a 2012-13 Panini Signatures Lebron James card (one of one). Can somebody give me any indication on what it might be worth? Any help would be appreciated.

  46. John permalink
    February 6, 2015 5:32 pm

    Are there going to be 2015 Prizm baseball cards

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