Panini America Live Redemption Trade-Up Program Coming to 2012 Toronto Fall Expo
The popular Panini America Redemption Trade-Up Program that debuted earlier this year at the 2012 National Sports Collectors Convention is back by popular demand. Panini America officials announced on Monday that the company will bring the successful program back for this weekend’s 2012 Toronto Fall Expo.
The unique initiative — exclusive to hockey this weekend — will be conducted live at the Panini America booth and will afford those collectors in attendance holding multiple outstanding redemption cards four months or older the opportunity to trade them in for a card or cards of higher value.
For example, a collector holding four outstanding redemption cards with a combined Beckett value of $100 will have the chance to swap those four cards for one $100 card via a carefully constructed grab-bag system. Prior to the Expo, the Panini America Customer Service team will assign values to replacement stock and will offer grab bags containing one autograph or prime memorabilia card at $50, $100, $150 and $200 levels.
Each grab bag will offer minimum values at the depicted levels but many will deliver more than the listed value. Some $50 grab bags will contain cards valued at as much as $80, $100 grab bags will contain cards valued at as much as $140, $150 grab bags will contain cards valued at as much as $175 and $200 grab bags will contain cards valued at as much as $250. Each grab bag may also include live onsite redemption cards good for boxes of product.
In order to help expedite the process, collectors participating in the Panini America Redemption Trade-Up program are encouraged to bring with them print outs from the Panini America Website of the outstanding redemptions they want to have replaced at the Expo. The Customer Service Manager will be onsite to verify the outstanding redemptions as well as their values before completing the replacement process.
Each redemption card being swapped out must be ALREADY PENDING in the system, past four months and collectors may swap out up to $400 in value at the show while supplies last. Collectors also will be required to sign a waiver that states they agree to the random pulled replacement.
Along with the Panini America Redemption Trade-Up Program, Panini America also will offer collectors participating in Box Wars at the company booth the opportunity replace any redemptions pulled on the spot.
The Panini America Redemption Trade-Up program will begin Friday, November 9, and will run from 5-8 p.m. Stay tuned to The Knight’s Lance, Facebook and Twitter for additional details and times. You can find the Panini America Customer Service Manager on Twitter right here.
The Knight's Lance 
Very cool, I only have 2 outstanding and neither are 4 months old yet so guess I won’t be participating but still very awesome.
Great Idea A win win For all collectors! We wish we could be There!
Have Fun and be safe! Peace
I think this is great that you do this. I’ve had many redemptions over the years from all the major companies where they were not filled and you are left with a kind of helpless feeling. Then you are at the mercy and whim of the customer service department, and their opinion of “value”, which sometimes makes me shake my head. Not to mention that perhaps a company should make it better than original since they were the ones who didn’t fulfill the obligation in a timely fashion (read: not the customers fault). Thanks Panini for stepping up and making this right. I like the valuation of the grab bag picks and making it right for the customer.
In the system for 4 months or 4 months after release date?
In the system for 4 months. For example, the redemption code had to be entered into the system prior to July 9th, 2012.
that,s great. so guys like me who have 2 that are already a year old have no option but to wait or spend a small fortune and go all the way to toronto to trade them in.i guess i will just keep waiting
No, you can always request a replacement after 4 months if the card is no longer available and you no longer want to wait.
you guys should do it for the people how can’t go to the show too
Do you have to have 4 outstanding redemptions or just any redemptions that are over 4 months old? What if there is no book value of the card?
No, just any redemptions that are pending past the 4 month mark. If there isn’t a book value, I will work with you on agreeing on a price.
Josh, It’s definitely talked about. Although we can’t right now, it is something we are considering for the future.
I am on the road and heading straight to the Expo from here. Since I won’t be going home, I won’t be able to bring the physical redemtion cards. Can I just bring a printout from the website with ID to take part in this?
The actual redemption cards are not needed. I will be able to pull up your account to verify your pending redemptions.