Panini America Bringing National Treasures to Baseball? The Great Dale Murphy Knows.
It’s not every day that a legendary baseball player the likes of Dale Murphy breaks a big news story in the sports card world. But that’s exactly what the former Atlanta Braves slugger and two-time NL MVP did last week. Turns out the four-time Silver Slugger Award winner with 398 career home runs and 1,266 RBI is every bit as powerful with social media as he was at the plate.
After all, it took less than 140 characters earlier this month for Murphy to announce to the collecting world that Panini America’s super-premium juggernaut, National Treasures, would soon be making the long-awaited transition to the diamond.
— Dale Murphy (@DaleMurphy3) December 3, 2012
With one swing or one Tweet, “The Murph” packs a wallop.
Murphy’s impromptu behind-the-scenes snapshot of his latest signing session with Panini America caught the attention of his almost 35,000 Twitter followers, many of whom were quick to pick up on the fact that those were indeed National Treasures cards he was signing. Once Murphy himself confirmed as much with a follow-up Tweet, the resulting buzz was tangible — and so were his cards once they arrived back at Panini America HQ a few days later.
The results speak for themselves, and foretell of a blockbuster 2012 National Treasures Baseball product that’s deep into development as we speak. We don’t have all of the details on the product just yet (Murphy might, though); but what we do know is that several other baseball legends, current stars, rookies and a few potential-packed youngsters have since returned their on-card signatures for a dazzling debut clearly steeped in massively sized pieces of game-worn memorabilia, hard autographs and big-time “wow” factor.
What follows is a dazzling display starring just some of the highlights so far. Enjoy this extended first look at the product — and special thanks to Murphy, who can break out news for us anytime. Stay tuned to The Knight’s Lance for more news on 2012 National Treasures Baseball, including the official Panini Peek first look and additional must-see imagery like this . . .