Panini America Introduces New Roundtable Rewards Program for Hobby Shops

Panini America officials on Wednesday began revealing the specifics of an exclusive new hobby-shop rewards program that will grant qualifying members a guaranteed seat at the prestigious Panini Roundtable. Qualifying brick-and-mortar hobby shops will receive substantial benefits associated with their membership, including special in-store “Sneak Peek” opportunities days before a product’s national release.

Hobby shop owners interested in taking their seat at the Panini Roundtable can register directly with Panini America or by going through their preferred authorized Panini distributor. Direct accounts are encouraged to register by emailing directs@paniniamerica.net and using “Panini Roundtable” in the subject line.

“The Panini Roundtable program is our way of rewarding the foundation of our business, which is the brick-and-mortar store,” said Tim Franz, Panini America Sales Director. “This is just the beginning of something that I think will be revolutionary; the support that we will provide at the store level will be unprecedented in this industry.”

Other benefits of Panini Roundtable membership (in addition to and an exclusive welcome kit that includes a polo, Panini Roundtable poster, box-cutter, flash drive, bags and T-shirts) include:

• Panini Hobby Shop of the Month – Starting in October, Panini will name a Roundtable Shop of the Month. The winning shop will be featured on The Knight’s Lance and will receive prizes such as autographed memorabilia, boxes, packs and other giveaways
• Panini Knights of the Roundtable – Panini will select 20 hobby stores on a quarterly basis to participate in a Roundtable discussion with the company’s product development team; each conference call will provide store owners with direct access to future products
• Panini Confidential – Roundtable members will receive select product information, checklists and other key information before it’s released to the public
• In addition, Roundtable members will be able to take advantage of Panini America’s exclusive hobby store promotions such as Panini NFL Player of Day, Panini NHL Player of the Day, Panini NBA Starting 5, Black Friday, Father’s Day and more

Below, we’ve provided a brief glimpse into the Panini Roundtable welcome kit. If you’re a shop owner, be sure to register for your place at the Roundtable today either by emailing directs@paniniamerica.net or by contacting your preferred authorized Panini distributor. If you’re a collector, be sure to let your LCS know about the Panini Roundtable program today.

Stay tuned to The Knight’s Lance in the coming days for the announcement of a few special promotions tied directly to Panini Roundtable membership.