Skip to content Takes 2011 Toronto Fall Expo Wrapper Redemption Virtual

November 8, 2011

Can’t make it to Canada for this week’s 2011 Toronto Fall Expo that begins in earnest on Friday? Don’t fret. Now, as always, Panini America has you covered — on multiple fronts.

It goes without saying that we’ll be conducting a few giveaways this weekend for wrapper-redemption packs and a special card or two from the show right here on The Knight’s Lance. But that’s not the really big news. The really big news is, well, much bigger.

Starting today, collectors who purchase select hockey products on will receive the same wrapper-redemption packs that will be distributed this weekend at the Toronto Fall Expo. You read that right.

Here’s how the program will work through Monday (or while supplies last) on

  • Collectors will receive six redemption packs for each box of 2010-11 Pinnacle Hockey or 2010-11 Contenders Hockey purchased on
  • Collectors will receive four redemption packs for each box of 2010-11 Zenith Hockey purchased on
  • Collectors will receive eight redemption packs for each box of 2010-11 Luxury Suite Hockey purchased on
  • Collectors will receive one redemption pack for each box of 2011-12 Score Hockey purchased on

It’s that simple. For those of you who can’t make it to Toronto, we’re bringing Toronto to you. And for more information on the boundless goodies inserted into the 2011 Toronto Fall Expo redemption packs, look no further than here, here and here.

15 Comments leave one →
  1. hudsonfan15 permalink
    November 8, 2011 2:35 pm

    I don’t collect hockey but if I did this would motivate me to that site for sure! Can we expect this for future baseball and football promotions? Thanks as always for the great work Panini!

    • November 8, 2011 2:36 pm

      Appreciate the kind words, Tom. Absolutely, you can expect to see more of this in the future.

  2. Matthew Gilman permalink
    November 8, 2011 2:45 pm

    What a great idea Panini!! Hockey collectors must be stoked!! Cant wait to see what Panini has in store for giveaways for us who can’t go this weekend!!

  3. TJ Shears permalink
    November 8, 2011 2:58 pm

    This is awesome for us that are stuck in remote locations, such as Newfoundland. Order placed! 5 redemption packs for me!!

  4. Armand Rock permalink
    November 8, 2011 8:52 pm

    its a great idea however the prices are fairly high compared to what i can get similar boxes for…

    would be awesome if you had a redemption program at local card stores for your products…perhaps on canada day (this would help drives sells further for you guys too if you have to buy packs or boxes).

    are you guys planning to have some kind of wrapper program in Ottawa at the NHL all star game?

    • November 8, 2011 9:10 pm

      Appreciate the feedback, Armand. Our upcoming Black Friday promotion is an in-store wrapper redemption that we’re extremely excited about. We’ve already released some details but many more are coming. And to answer your All-Star Game question: Yes, we will be conducting a wrapper-redemption program.

      • Armand Rock permalink
        November 9, 2011 8:54 pm

        thanks for the reply…i’ll assume the black friday thing is only in the US? (i’m in Canada thats why i was asking about Hockey day in canada).

      • November 9, 2011 8:56 pm

        I think some shops in Canada are participating. I hope to have a definitive list of participating shops next week.

      • Armand Rock permalink
        November 10, 2011 10:32 pm

        if a store is participating i’m assuming they would already know? (I can ask my LCS)


  5. November 9, 2011 3:44 am

    Very cool idea for those who can’t attend the show. I’m sure collectors are excited for the opportunity to get their hands on some of those redemption packs.

  6. Sport Card Collecors permalink
    November 9, 2011 5:52 am

    All of the prizes look amazing and this is a great oppurtunity. Way to go Panini! You always put fans number one!


  1. Panini America On Location: The Madness Begins at the 2011 Toronto Fall Expo « The Official Panini America Blog
  2. Panini America On Location: Scenes from a Wild Day Two at the 2011 Toronto Fall Expo « The Official Panini America Blog
  3. Panini America On Location Video: Up Close with Wrapper-Redemption Madness « The Official Panini America Blog
  4. Panini America On Location: The Furious Final Day at the 2011 Toronto Fall Expo « The Official Panini America Blog

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