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Panini America Offers the First Look Inside its 2011 Black Friday Base Set (Gallery)

November 10, 2011

Panini America’s upcoming Black Friday in-store wrapper-redemption program has been building an enormous amount of buzz and perhaps even more collector anticipation since the day it was first previewed a few weeks back.

The revolutionary promotion will take all of the excitement, energy and great hits collectors experience at the Panini America booth during every show appearance directly into hobby shops around the country later this month. To start getting you ready for this engaging initiative that promises to be unlike any other you’ve experienced, today we preview for the first time the exclusive Black Friday “base” set.

This multisport marvel includes the top superstars from the worlds of baseball, football and hockey on a rich black-foil design. The set also includes a subset devoted to the top rookies from those three sports and an old-school Elite Series tribute sure to be popular with veteran and ew collectors alike.

Take a look at the set below. Oh, and if you think the base set is nice, wait until you see some of the mind-blowing memorabilia and autograph cards we’ve created exclusively for Black Friday. More to come . . .

35 Comments leave one →
  1. November 10, 2011 2:14 pm

    Fantastic program!

    • November 10, 2011 2:17 pm

      Thanks for the kind words, Kevin. We’re really excited about it. Stay tuned for more info!

  2. November 10, 2011 2:14 pm

    Awesome! I need to send this link to my Hobby Shop so they can get in on it so I CAN get in on it! Thanks Panini and Tracy! This is going to be GREAT!

    • November 10, 2011 2:32 pm

      Sent! Now to get them on board so I can land some! Thanks!

      • November 10, 2011 2:34 pm

        I also like the new format of the slideshow to show the images! That’s a nice addition here 🙂

      • November 10, 2011 2:39 pm

        That’s all WordPress there. But I agree. It’s tremendous.

  3. November 10, 2011 2:21 pm

    While my wife braves the early morning cold and darkness to fight crowds of deal-seekers in major retailers with newspaper ads in hand, I will leisurely arise to the November sun and make my way to the local card store to partake in this groundbreaking effort. As always, Panini is at the forefront of this hobby’s evolution and this set once again proves that fact. When people look back and see the rebirth of this hobby as a viable industry for the 21st century they will acknowledge Panini as the driving force behind it! Thanks for bringing us this preview Tracy!

    • November 10, 2011 2:26 pm

      Wow! Tremendous words of praise, Tom. Thanks so much. I’ll be sure to pass them along.

  4. Gordon permalink
    November 10, 2011 2:28 pm

    How can stores sign up for this?

  5. Josh permalink
    November 10, 2011 2:33 pm

    Looks great. Are there details on what locations will be participating?

    • November 10, 2011 2:39 pm

      I should have a full list of participating hobby shops next week. I’ll post it as soon as I get it. Thanks for your interest.

  6. Matt Gilman permalink
    November 10, 2011 3:39 pm

    These look amazing!! Love the Black. REally makes the players stand out. Wished I had a store nearby to attempt this but love the gallery anyways. Thanks for the pics!!

  7. Jim permalink
    November 10, 2011 3:48 pm

    Can”t wait as the cards look great and we are going over to do some shopping on Black Friday.
    So that will be a great bonus and looking forward to this weekend hope i can pull some autographs out of the packs in Toronto.

  8. Jamey permalink
    November 10, 2011 4:11 pm

    Panini’s entrance into the industry was met with concern and skepticism by collectors, and I was certainly one of them.
    I am, however, blown-away by the quality of the products and the collector-commitment Panini repeatedly demonstrates. Panini has not only entered the industry in impressive fashion, but they are setting the bar with their product lines and exemplary memorabilia inserts. Really nice job

    • November 10, 2011 5:28 pm

      Really nice to hear, man. Thanks a ton for the kind words. We’re going to keep pushing the envelope and doing our best to serve the collector.

      • Jamey permalink
        November 11, 2011 6:44 am

        You guys make one helluva good sandwich too!

  9. Nick Gauder permalink
    November 10, 2011 7:51 pm

    Just another great promotion by Panini!!! I cant wait to bust some Black Friday packs!!!!! Keep on making the best cards in the buisness guys!!!! Panini Rocks!!!

  10. Ryan permalink
    November 10, 2011 10:36 pm

    “Sorry Amy, deal with the crowds yourself……I’m going to MIKE’S!!!!!!!!!!!!!”

  11. Nathan Bannister permalink
    November 10, 2011 10:40 pm

    Tracy, I assume that Basketball couldn’t be included because of the lockout?

    Amazing looking cards, by the way.

  12. November 11, 2011 2:12 am

    Love the levels that panini go to to support collectors worldwide with stuff like this. And the level on interaction that you provide to the average collector via twitter, facebook and wordpress is awesome. Keep up the good work guys!

  13. November 11, 2011 7:22 am

    I think the best part of this set is all the basketball–oh wait, guess they were locked out of this set too. 🙂

  14. deloreanfan81 permalink
    November 14, 2011 7:30 pm

    This set looks awesome…a great incinteve to get out in the cold but not have to worry about getting run over for a 10 dollar toaster or 20 dvd player, rather have cards anyway!!!!

  15. ryan markham permalink
    November 14, 2011 11:49 pm

    ahh I wanna see the autos and get some more info on this…like how we can redeem them and what type of odds we have of pulling certain cards….anything been announced since this?

    • November 15, 2011 12:07 am

      Not yet, but stay tuned later this week for a must-see preview of the Black Friday autograph and memorabilia cards, a list of participating dealers and details on how you can participate online.

  16. November 18, 2011 9:01 pm

    Collecting In Colorado? Please join us at Mike’s Stadium Sportscards starting at 9:00AM Friday morning. We have loades of cases of fresh 2011 Panini NFL product to crack that morning. Please join our FB page at –!/mikesstadiumsportscards

  17. Mike permalink
    November 23, 2011 12:33 am

    Cool idea, just sucks that I have no card shops near me 😦


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