Inside Innovation: Panini America Sneaks a Peek at 2012-13 Innovation Basketball
Frankly speaking, it takes a certain amount of conviction — and a great deal of confidence — to name a product “Innovation.” So when the Panini America NBA Product Development team announced plans earlier this year to produce 2012-13 Innovation Basketball, it raised a few eyebrows. After all, there’s a certain expectation — and no small amount of added pressure — that tends to piggyback such a name.
Simply put, a product named “Innovation” better darn well deliver some. The good news: Judging by the early glimpse into 2012-13 Innovation Basketball that we got earlier today, the innovation is there — and it’s innovation that you can see, feel and, ultimately, appreciate.
In this collecting era of acetate renaissance, Innovation raises the bar with the unique Stained Glass insert that presents the NBA’s biggest stars and rookies in a whole new light. You can see exactly what we mean in the gallery that follows. In addition to sharing images of the cards in normal light, we also placed a few of them on the light table back in prepress to illustrate the full effect.
2012-13 Innovation Basketball also includes the aptly named Innovative Ink autograph insert that delivers a mesmerizing design against gold and silver paint-pen signatures. We preview a few of those in the gallery below, too.
Enjoy this sneak peek and stay tuned to The Knight’s Lance in the coming days for the complete Quality Control Gallery that profiles even more innovation to come when the product releases next Wednesday.