Panini America, Pop Warner Little Scholars Renew Exclusive Relationship (Gallery)

Panini America, the world’s largest sports and entertainment collectibles company, announced today that it has renewed its exclusive relationship with Pop Warner Little Scholars with a new multiyear agreement. As part of the extension, Panini America will serve as the presenting sponsor of this week’s 2014 Pop Warner Super Bowl.

During the first seven years of the exclusive partnership, Panini America has worked with Pop Warner to create meaningful events and activations that enrich the lives of Pop Warner athletes across North America. The Panini Pop Warner Skills Clinic is held every year at the Super Bowl and features NFL superstars as coaches and mentors to Pop Warner athletes in the Super Bowl host city.

In addition, Panini America makes an annual helmet grant donation on behalf of Pop Warner in an effort to promote safety and concussion awareness. Earlier this year, Panini America and Cleveland Browns quarterback Johnny Manziel made the donation to the Northeast Ohio Pop Warner organization.

“Our relationship with Panini America is an important one,” said Pop Warner Little Scholars Executive Director Jon Butler. “In terms of support, passion, innovation and creativity, Panini America embodies what a valued partner should be. We’re proud to call Panini America a member of our family and look forward to many more years of our partnership.”

“For us, being an exclusive partner of Pop Warner has always been about so much more than simply lending our name and logo,” said Jason Howarth, Panini America’s Vice President of Marketing. “It’s about being involved in genuinely meaningful ways; it’s about elevating the cause and profile of Pop Warner and making the game safer.  At the end of the day these kids are the future of football.”

Panini America will be well represented this week at the Pop Warner Super Bowl at the ESPN Wide World of Sports complex to interact with Pop Warner athletes and their families and handing out free NFL and Disney Sticker Albums.

Check out the gallery below highlighting Panini America’s extensive involvement with Pop Warner throughout the years.